OPPO has announced the establishment of the OPPO AI Center, reflecting its dedication to advancing AI technologies in alignment with OPPO’s brand mission of “Technology for Mankind, Kindness for the World”.
The new center will focus on research and development to bolster OPPO’s AI capabilities and explore user-centric AI products and features.
Enhancing User Experiences Through AI
In the second quarter of 2024, the OPPO Reno11 Series will incorporate advanced generative AI capabilities, including the innovative OPPO AI Eraser function.
These developments underscore OPPO’s commitment to pushing the boundaries of AI technology, with a focus on enhancing accessibility for users worldwide.
Defining AI Smartphones’ Characteristics
In response to the AI Smartphone era, OPPO outlines four key characteristics:
- Efficient Resource Utilization: AI Smartphones must effectively utilize computing resources to meet the demands of generative AI.
- Real-time Awareness: These devices should employ sensors to understand users and their surroundings in real-time.
- Self-learning Capabilities: AI Smartphones need robust self-learning capabilities to adapt and improve over time.
- Multimodal Content Generation: These devices should offer diverse content generation abilities to provide continuous inspiration and knowledge support.
The advent of AI smartphones will revolutionize the mobile industry by integrating various AI services into intelligent agents. This will enable users to enjoy personalized services that cater to their individual needs, complementing the existing app ecosystem.
OPPO’s Generative AI Features
OPPO has developed its own large language model, AndesGPT, with 180 billion parameters, focusing on dialogue enhancement, personalization, and cloud-device collaboration.
Features such as intelligent object removal in photos and phone conversation summaries have garnered attention from users and the technology industry alike.
Leading AI Innovation
As smartphones and their ecosystems evolve with AI, OPPO remains at the forefront of applying the latest AI technologies to smart devices.
In line with its brand mission, OPPO plans to expand its generative AI capabilities across product lines and markets, with the newly launched Reno 11 series set to introduce OPPO AI Eraser and other exciting AI features globally.
With continued innovation from the OPPO AI Center, future OPPO smartphones will offer even more compelling AI experiences.
Speaking about OPPO AI Center, Pete Lau, Chief Product Officer of OPPO, said:
In the wake of feature phones and smartphones, next-generation AI Smartphones mark the third pivotal stage in the mobile phone industry’s evolution. The era of AI Smartphones promises groundbreaking transformations in both the industry landscape and user experiences.
OPPO remains committed to playing a significant role in advancing and advocating for AI Smartphones. We eagerly anticipate collaborating with our industry peers to collectively propel innovation within the mobile phone sector and redefine the intelligent mobile experience.