Apple has introduced the new MacBook Air, following rumors, and it features the powerful M3 chip for enhanced performance and portability —available in 13-inch and 15-inch sizes, the lightweight design boasts a durable aluminum enclosure.
The MacBook Air includes a Liquid Retina display with up to 500 nits of brightness and support for 1 billion colors. With the M3 chip, the MacBook Air now supports up to two external displays when the lid is closed, ideal for business users and multitaskers.
It runs on the latest macOS and features Wi-Fi 6E for faster download speeds. Additionally, it includes MagSafe charging, Two Thunderbolt ports, and a 3.5mm headphone jack. The laptop features a 1080p FaceTime HD camera and a three-mic array for improved audio and video calls.
It also boasts an immersive sound system with Spatial Audio and Dolby Atmos support. The backlit Magic Keyboard includes Touch ID for secure unlocking and Apple Pay.
Powered by the M3 chip built with 3nm technology, the MacBook Air offers faster performance and up to 18 hours of battery life. It delivers up to 60 percent faster performance than the previous model and supports hardware-accelerated mesh shading and ray tracing for gaming.
The M3 chip includes a 16-core Neural Engine for on-device machine learning, making the MacBook Air a powerful platform for AI. It can run optimized AI models locally and supports cloud-based solutions for productivity and creative apps.
Meeting the company’s Carbon Neutrality by 2030 goal, the MacBook Air is made with 50% recycled content and meets Apple’s energy efficiency standards. Packaging is 99% fiber-based, reducing plastic waste.
Quick specifications: Apple MacBook Air 13″ and 15″ (M3) specifications:
- Lightweight fanless design, Aluminum enclosure
- 13.6″ and 15.3″ Liquid Retina display with True Tone, 500 nits of brightness, and support for 1 billion colors
- Support for up to two external displays (with laptop lid closed)
- Apple M3 chip (8-Core CPU; up to 10-Core GPU)
- Up to 24GB of RAM Unified Memory and Up to 1TB SSD Storage.
- 16-core Neural Engine
- Up to 18 hours of battery life
- Spatial Audio and Dolby Atmos support
- 1080p FaceTime HD camera, Magic Keyboard with Touch ID and Force Touch trackpad
- MagSafe 3 charging port, Two Thunderbolt / USB 4 ports, 3.5mm headphone jack, Bluetooth 5.3, and Wi-Fi 6E
- macOS
- 35W Dual USB-C Port Power Adapter; support for fast charging with 70W USB-C Power Adapter
Pricing and availability
Both the MacBooks come in four color options: Midnight, Starlight, Space Grey, and Silver with pricing as follows:
MacBook Air 13″ (M3 Chip):
- 8GB + 256GB – Rs. 1,14,900
- 8GB + 512GB – Rs. 1,34,900
- 16GB + 512GB – Rs. 1,54,900
MacBook Air 15″ (M3 Chip):
- 8GB + 256GB – Rs. 1,34,900
- 8GB + 512GB – Rs. 1,54,900
- 16GB + 512GB – Rs. 1,74,900
Starting today, you can place orders on apple.com/store and in the Apple Store app, with availability starting March 8, 2024.
Commenting on the launch, Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, said:
The MacBook Air is our most beloved and sought-after Mac, favored by a vast number of customers over any other laptop. And now, with the addition of the M3 chip and enhanced capabilities, it reaches new heights of excellence.
Whether it’s college students striving for academic success, business professionals seeking top-notch productivity, or individuals craving unparalleled performance, portability, and exceptional battery life—all within a fanless design—the new MacBook Air remains the ultimate choice as the world’s premier thin and light laptop.