Nothing, in collaboration with Croma, a well-known electronics retailer, is bringing an exciting opportunity for Indian consumers.
The recently unveiled Nothing Phone 2(a) is set to debut in India through exclusive pop-up drops starting from March 6th to March 9th.
Exclusive Pop-Up Drops
Named #THE100Drops, these exclusive events allow enthusiasts to be among the first to own the Phone 2(a). These drops mark the first locations worldwide where the Phone 2(a) will be available. Each location will offer 100 devices on a first-come, first-served basis.
Customers who purchase the Phone 2(a) during the drops will receive limited complimentary bundles. These bundles include a custom Phone 2(a) case and other exciting extras, making the purchase even more rewarding.
Event Schedule of #THE100Drops
The first Nothing #THE100Drops will kick off at 5:00 PM on March 6th, 2024, at Select City Walk Mall in New Delhi. Here’s the schedule for the drops:
- March 6th, 2024: New Delhi, Select City Walk
- March 7th, 2024: Hyderabad, Sarath City Capital Mall
- March 8th, 2024: Bengaluru, Orion Mall
- March 9th, 2024: Mumbai, Phoenix Market City Kurla
Availability
The Nothing Phone 2(a) will be available in Black and White colors starting from Tuesday, March 12, 2024. It will also be accessible for online purchase on Flipkart.com.
Speaking about the occasion, Pranay Rao, Marketing Director at Nothing India, expressed,
We’re thrilled to join forces with Croma for the exclusive #THE100Drops across major Indian cities, celebrating the launch of our Phone 2(a) and the tremendous anticipation from our fans.
This initiative reinforces our unwavering dedication to providing innovative products and memorable experiences to our Indian community. We can’t wait to experience the excitement firsthand as we put the Phone 2(a) directly into the hands of our customers.
Commenting on the partnership, Shibashish Roy, Deputy Chief Executive Officer, Croma Infiniti-Retail Ltd, said:
Our constant endeavor is to deliver cutting-edge electronics and immersive experiences to consumers. In the ever-evolving space of smartphones, the opportunity to experience advanced technology is paramount for our upwardly mobile customers. It gives me great pleasure to host our partner Nothing and offer them the platform of Croma to showcase their new phones FIRST.