itel Mobile roped in Bollywood actor Hrithik Roshan as its ambassador last year. Today, the company has announced that he will continue as the company’s for the second year in a row.
The company said that the enduring partnership underlines Hrithik’s unwavering trust in itel and his seamless resonance with the brand’s ethos and future endeavors.
The association with Hrithik Roshan epitomizes itel’s commitment to daring innovation, particularly catering to the vibrant young demographic, it added.
With the launch of dynamic, stylish, and powerful smartphones, itel aims to embody the spirit of #DareToDoit, resonating strongly with the aspirations of today’s youth by being a Darer than just a Doer!
Regarding the series, the company said that the ‘A Series’, aka the Awesome Series, will inspire consumers to #ToDoMore by enhancing their experiences with superior RAM and ROM features. The P series, representing Power, will empower consumers to #BePowerful with its robust fast charging and extended battery capabilities. Meanwhile, the S series, or the Super Series, will entice consumers to #BeBold and stylish, boasting superior camera quality, sleek design, and innovative ID.
Regarding the continued association with itel Mobile India, Hrithik Roshan said:
I’m thrilled to continue my journey with itel Mobile India as their Brand Ambassador. It’s been an incredible partnership so far, and I’m excited about the opportunities that lie ahead.
Commenting on the enduring collaboration, Arijeet Talapatra, CEO of itel India, said:
We are thrilled to continue our journey with Hrithik Roshan as the brand ambassador for itel. His charismatic appeal and mass influence would enable itel to reach new heights, fulfilling the aspirations of New India and solidifying our position as a leader in the sub-10K smartphone market. itel Mobile India remains steadfast in its commitment to innovation, empowerment, and connectivity, as it continues to redefine the mobile landscape in India with Hrithik Roshan as its trusted Brand Ambassador.