OPPO F25 Pro which was launched back in February this year recorded a 46.2% increase in sales compared to the predecessor, F23 Pro, during its debut month, according to OPPO India.
The success of the F25 Pro has propelled OPPO’s F series past the 10 million user milestone, said the company. However, it did not reveal the number of F25 Pro units sold.
During the launch, the company launched #BornToFlaunt campaign with Shraddha Kapoor, cricketer Shreyas Iyer, and dance troupe Quick Style, and the film achieved over 150 million views across digital platforms to outperform previous generation F Series campaigns in view rates and ad recall metrics, said the company.
According to the YouTube Brand Lift Study, the video demonstrated exceptional reach and engagement with an 11.49% increase in Ad Recall from February 22nd to March 15th, 2024, said OPPO.
OPPO launched the Lava Red and Ocean Blue colours in February, and in March the company launched a new Coral Purple colour variant of the phone.
OPPO is still selling the F25 Pro smartphone which is available at mainline retail outlets, Amazon.in, Flipkart, and the OPPO e-store at starting at Rs. 23,999 for the 8GB + 128GB version.