YouTube rolls out ‘Thumbnail Test & Compare’ tool for all creators


YouTube has announced that they’ve started rolling out a new tool called “Thumbnail Test & Compare.”

This feature allows creators to test up to three different thumbnails to see which one performs best with viewers. It’s similar to A/B testing but offers more options for comparison.

How Thumbnail Test & Compare Works

Creators can upload three thumbnail options for their video. YouTube then displays these thumbnails evenly to viewers, tracking which one generates the highest watch timeshare.

This process helps determine the most effective thumbnail for attracting viewers, according to YouTube.

Key Features

Test Results: Results may take a few days to two weeks. If a clear winner emerges, YouTube automatically updates the video thumbnail to the winning one. If not, the first thumbnail is selected.

Labels: Creators may see labels like “Winner” for the top-performing thumbnail, “Preferred” for a likely top performer, or none if no clear winner emerges.

Manual Selection: Despite test results, creators retain the option to manually select any thumbnail they prefer.

Additional Tips and FAQs
  • Creators are advised to test thumbnails with significant differences to maximize insights.
  • The tool currently prioritizes watch time share as the primary metric for optimization.
  • It’s possible to use Thumbnail Test & Compare on older videos as well, though results may vary.
Eligibility
  • The feature requires access to advanced features on YouTube Studio via desktop.
  • It’s available for public long-form videos, archived live streams, and podcast episodes.
  • Not applicable for videos labeled for kids, mature audiences, or private videos.
Availability

YouTube is gradually rolling out Thumbnail Test & Compare to all eligible creators.

  • Those with access can find the tool under YouTube Studio’s desktop version.
  • Creators can check eligibility and enable advanced features through their channel settings in YouTube Studio.