Haier ‘Phoenix series’ direct cool glass door refrigerators launched in India


Haier India has introduced the Phoenix series, featuring premium glass door refrigerators.

This new line stands out as the widest range of Direct Cool Glass Door refrigerators in the industry. Available in capacities of 185 Lts and 190 Lts, these refrigerators are set to be sold through all retail channels.

Key features
  • Premium Glass Design: Enhances the look of modern kitchens with its sleek finish. The back is reinforced with steel for added safety.
  • Toughened Glass Shelves: Designed for durability, capable of holding heavy utensils with ease.
  • Base Drawer: Offers extra storage for non-refrigerated items, promoting better kitchen organization.
  • Diamond Edge Freezing Technology (DEFT): Ensures rapid ice formation and clear ice cubes for better beverage experiences.
  • Stabilizer-Free Operations: Handles voltage fluctuations effectively, ensuring uninterrupted performance.
  • Removable Anti-Bacterial Gasket: Makes cleaning easy, maintaining hygiene and freshness.
  • Energy Efficiency: Models come with 2, 3, and 5-star BEE Ratings, promising long-term cost savings.

Quick Specifications: Phoenix Direct Cool Glass Door refrigerators
  • Models: 185 Lts and 190 Lts
  • Premium glass design
  • Toughened glass shelves
  • Base drawer for extra storage
  • DEFT for rapid ice production
  • Stabilizer-free operation
  • Removable anti-bacterial gasket
  • Energy efficiency: 2, 3, and 5-star BEE Ratings
Pricing and availability
  • Prices start at Rs. 21,000 for the new Phoenix refrigerators, available at major retail stores.
  • Haier India offers a 10-year compressor warranty and 1-year product warranty on the 185 Lt model, and a 2-year product warranty on the 190 Lt model.

Commenting on the launch, Mr. NS Satish, President, Haier Appliances India stated,

Over the years, we’ve meticulously crafted a wide array of refrigerators, especially our direct cool single door offerings, to cater to customers seeking premium home appliances with stylish designs. At Haier India, our dedication to customer-focused innovation and our overarching vision of ‘More Creation, More Possibilities,’ drive us to develop products that adapt to the changing needs of consumers. The introduction of our new Phoenix series is a testament to this commitment, blending style and functionality to meet the demands of today’s Indian households. With its advanced features and outstanding performance, we believe our latest refrigerators will set a new standard in the home appliance industry.