OPPO India has announced that it has received over 34,000 entries from photographers across India for the ‘imagine IF’ Photography Awards 2024 in Round 1 which concluded on June 15th, 2024.
The competition which was launched globally in 2023 made its foray into India this year after the success of the inaugural edition to spark creativity in mobile photography and showcase the prowess of OPPO camera technologies.
Round 1 invited Indian citizens over 18 years to share their smartphone photographs across nine categories: Landscape, Portrait, Colours, Unfading Moment, Fashion, Snapshot, Light, Travel, and Collection. Of these 34,000+ entries, the ‘Portrait’ category emerged as the most popular and garnered 26% of the submissions. This was followed by ‘Landscape’ that witnessed 20% participation.
The top 50 photographers will move to Round 2 by end of June and the final six winners will be announced on July 25, 2024.
OPPO India recently released a brand video on its Instagram featuring Director, Screenwriter, and Indian ambassador for the initiative, SS Rajamouli with TV Producer and Actor, Raghu Ram.
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The ‘imagine IF entries’ are being judged by a panel of expert photographers including Celebrity Wedding and Portrait photographer and OPPO Imaging Expert Joseph Radhik, Wildlife Photographer Aarzoo Khurana, Fashion Photographer Arjun Mark, and other global jury members.
All top six winners will get an opportunity to attend the Paris Show 2024 and collaborate with OPPO India for photography-led projects in future. The Gold awardee will receive a cash prize of INR 5,00,000, two Silver winners will get INR 2,00,000 each and three Bronze winners will win INR 1,00,000.
Sushant Vashistha, Head of Digital Marketing, OPPO India, said:
We are thrilled with the overwhelming response to the platform. The high volume of entries uncovers new photography talent across India, and we are glad to present them with an opportunity and a platform to showcase their work on a global stage.
The shortlisted photographers will get to shoot exclusively on our flagship OPPO Find X7 Ultra device and experience the world’s first Quad Main Camera while submitting their nominations for Round 2. We are excited to see the next set of photos and the creativity they will showcase.