Sony India has just launched the new BRAVIA 7 series, featuring an innovative One Slate design that seamlessly integrates the screen and bezel for a distraction-free viewing experience.
The BRAVIA 7 series features screen sizes of 55″, 65″, and 75″, driven by the Next Gen Cognitive Processor XR for precise scene recognition and enhanced picture quality.
It supports Studio Calibrated modes, IMAX Enhanced certification, Dolby Vision, Dolby Atmos, and Prime Video Calibrated Mode for immersive visuals and sound across streaming services.
The BRAVIA 7 series offers deep blacks and bright whites with XR Backlight Master Drive and Mini LED panel. It features XR Triluminos Pro for wider colors, XR Clear Image for sharp visuals, XR 4K Upscaling, Motion Clarity, SONY PICTURES CORE for HDR streaming, and IMAX Enhanced support for cinematic visuals.
For gaming, BRAVIA 7 offers Auto HDR Tone Mapping, Game Mode integration with PlayStation 5, and features like 4K/120fps, Variable Refresh Rate, and Auto Low Latency Mode for responsive gameplay.
The BRAVIA 7 series includes Google TV for accessing various content and apps with voice search, and supports Apple AirPlay2 and HomeKit. It also features XR Sound Positioning, XR Surround for immersive audio, Voice Zoom 3 for clear dialogue, and BRAVIA CAM for personalized settings and video calls.
Furthermore, Sony’s commitment to sustainability is evident with its Road to Zero environmental plan, integrating recycled materials and energy-efficient technologies into the BRAVIA 7 series.
Quick Specifications: Sony BRAVIA 7 Mini LED Series TV
- Design: One Slate design, Dark Silver/Vibration finish, Underlay stand
- Screen Sizes: 55″, 65″, and 75″
- Display: Mini LED (QLED), 4K (3840 x 2160), 120Hz, Local Dimming, 4K Upscaling, Dolby Vision, IMAX enhanced
- Processor: XR Processor
- Color Enhancement: XR TRILUMINOS PRO, Live Colour Technology
- Contrast Enhancement: XR Backlight Master Drive, XR Contrast Booster 20, Dynamic Contrast Enhancer
- Clarity Enhancement: XR Clear Image
- Motion: XR Motion Clarity, Auto mode
- HDR: Yes (HDR10, HLG, Dolby Vision)
- Studio Calibrate: Netflix, SONY Pictures Core
- Picture Modes: Vivid, Standard, Cinema, Professional, Calm, Photo, IMAX Enhanced, Dolby Vision (Vivid/Bright/Dark/Game), FPS game, RTS game
- Audio: 10W + 10W + 10W + 10W – Full Range (Bass Reflex) x 2, Tweeter x 2
- Sound: Dolby Audio, Dolby Atmos – DTS, Room & User position, Voice Zoom 3, 3D Surround upscaling
- Camera: BRAVIA Cam
- Gaming Features: Auto HDR Tone Mapping, Game Mode integration with PlayStation 5, ALLM, VRR
- Operating System: Android TV; Smart TV: Google TV
- Storage: 32GB
- I/O Ports: Ethernet Input, RF, Digital out, 2x USB, 4x HDMI – BRAVIA SYNC, HDMI 2.1, eARC
- Connectivity: Wi-Fi, Bluetooth 5.3
- Other Features: Eco dashboard, Voice search, Apple AirPlay 2, and HomeKit
Pricing and availability
- K-55XR70 – 55″: Rs. 1,82,990.
- K-65XR70 – 65″: Rs. 2,29,990.
- K-75XR70 – 75″ : To be announced.
The BRAVIA 7 series is available now at Sony Centers, major electronic stores, and e-commerce platforms across India, starting today.