Qualcomm Technologies has launched a new partnership as Manchester United’s principal shirt sponsor for both men’s and women’s teams.
This partnership includes featuring the Snapdragon brand on the home, away, and third kits for the 2024/25 season. The collaboration expands Qualcomm’s strategic relationship with Manchester United.
The new Manchester United home shirt, unveiled by adidas, will debut during the men’s team pre-season tour in Europe and the US, including at the Snapdragon Stadium for the Snapdragon Cup in San Diego on July 31.
Qualcomm’s launch video featuring Eric Cantona showcases the shared passion and creativity of Manchester United and Snapdragon. Qualcomm provides an augmented reality (AR) experience by scanning the Snapdragon logo on the kit, offering exclusive Manchester United content at Old Trafford throughout the season.
Availability
The new kits featuring the Snapdragon brand will be available for purchase later this month.
Commenting on the new home kit, Jean-Claude Blanc, Manchester United CEO, said:
The launch of our new home kit marks an exciting moment ahead of every season, and this year, we are particularly thrilled to welcome Snapdragon as our new principal shirt partner. While the shirt represents the most visible symbol of our collaboration, we eagerly anticipate harnessing Snapdragon’s processors to create revolutionary experiences for fans worldwide, enhancing their connection with the football club they cherish. Our ambition is to continually push the limits of what’s achievable, and we are delighted to align with a company at the forefront of innovation.
Speaking about the collaboration, Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm Incorporated, commented:
We are thrilled to build upon our current partnership with Manchester United and showcase the Snapdragon brand on their kit. With 1.1 billion dedicated fans and engaged followers worldwide, Manchester United stands as one of the most revered names in global sports. As the club’s new front-of-shirt partner, our goal is to elevate the Snapdragon brand to new levels, fostering greater awareness, understanding, and affinity for Snapdragon’s pivotal role in enabling extraordinary experiences across billions of devices.