Nothing ropes in Rashmika Mandanna as brand ambassador for CMF products; CMF Phone 1 interchangeable accessories, covers teased

Nothing has announced Rashmika Mandanna, popular Indian actress, as the brand ambassador for CMF products. The company roped in actor Ranveer Singh as the face of its smartphones when it launched the Nothing Phone (2a) earlier this year.

As the brand ambassador for CMF products, Rashmika will be featured prominently in digital, print, and TVC campaigns, representing the innovative spirit and stylish essence of CMF products, said the company.

After confirming the display and camera specs, CMF has also unveiled customisable design of the CMF Phone 1.

The phone will come in a replaceable rear cover in four colours – Black, Orange, Light Green and Blue.

Black and Light Green have a subtle texture formed directly into the case, while Blue and Orange have an elegant vegan leather layer embedded on top, said the company.

The teaser image shows interchangeable accessories such as a lanyard connector, a stand, and more that connects to the part of the rear cover.

 

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Regarding the partnership, Vishal Bhola, President, Nothing India, said:

We are delighted to welcome Rashmika Mandanna to the CMF family. CMF by Nothing embodies our philosophy of creating beautiful, functional, and thoughtful devices that enhance everyday experiences. We believe that technology should not only be innovative but also a source of joy and self-expression. Rashmika Mandanna, with her dynamic personality, vibrant edgy spirit and dedication to her craft, makes her a wonderful fit for CMF by Nothing, and we are excited to have her represent our brand and inspire our consumers.

Commenting on the partnership, Rashmika said:

I am delighted to partner with CMF by Nothing as their brand ambassador, a brand that truly reflects the culture of innovation. Discovering CMF reminded me of my own journey of starting something new and exciting. The impressive colours and unique products instantly appealed to me. This collaboration felt very natural because I love edgy designs and great aesthetics. I can’t wait to join forces with CMF and produce something exceptional.