HMD has announced a long-term partnership with cricketer, all-rounder from the Indian national women’s cricket team Jemimah Rodrigues. This comes after the company’s partnership with Rajasthan Royals IPL team earlier this year.
HMD said that the collaboration will enable the company to connect with a young, tech-savvy audience in India, rooted in its shared values and a keen understanding of what people seek in technology.
Jemimah Rodrigues, known for her versatility and elegance on and off the cricket field, embodies HMD’s values of innovation, sustainability, and authenticity, it added.
It has also announced that it will start HMD hook step challenge contest with Jemimah on its social channels soon. This will let the fans get a chance to win HMD smartphones.
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Commenting on the new partnership, Tathagat Jena, Head of Online Business, DTC & Marketing Head, HMD, said:
HMD is a new brand, and our young audience relate to meaningful innovation and believe in staying real. In Jemimah, we see a vibrant and versatile brand advocate who really expresses herself on & off the field. We are excited about this long-term partnership. It will be magical!
Expressing her enthusiasm about the partnership, Jemimah Rodrigues stated:
In a world where athletes like us are expected to be like machines, here is a technology brand that wants us to be human. I am really excited to be with Human Mobile Devices.