Sony BRAVIA BZ53L 98″ 4K HDR Professional display launched in India


Sony India has introduced a new 98-inch professional BRAVIA display, the BZ53L. This display is designed for corporate, educational, and retail settings.

It features Sony’s Deep Black Non-Glare Coating technology, which reduces reflection and maintains deep blacks, high contrast, and precise image quality. This technology is ideal for high ambient light or direct lighting environments.

Sony’s new 98-inch BZ53L joins its Deep Black Non-Glare display lineup (55″, 65″, 75″, 85″). It boasts a 4K 120 Hz panel, XR TRILUMINOS Pro for precise colors, 780 nits brightness, and Full Array Local Dimming for superior image quality.

The BZ53L is user-friendly with flexible installation options, supporting portrait and tilt configurations, featuring handles for easy transport, a discreet logo placement, and accessible terminals.

It offers compatibility with Apple AirPlay2, Google Chromecast, and Google Meet, along with a Software API for direct device connections. Users can conveniently access the BRAVIA Signage Free (BSF) app via USB.

Designed with eco-conscious materials, the BZ53L uses recycled plastics and packaging. It includes a Power-Saving Mode to minimize energy consumption by automatically powering off when inactive.

Quick specifications: Sony BRAVIA BZ53L 98″
  • Portrait/Tilt Compatibility: VESA Hole Spacing Compatible, VESA Hole Pitch
  • Display: 98″ 4K 120Hz, 3840 x 2160 resolution, 780 nits of brightness, 16:9 aspect ratio, 6.5 ms response time, 5000:1 contrast ratio
  • Color and Image Quality: XR Triluminos Pro, 95% Color Gamut (DCI-P3), Full Array Local Dimming, HDR10, HLG, Dolby Vision
  • Processor: Cognitive Processor XR
  • Features: XR 4K Upscaling, XR Motion Clarity
  • Audio: Down Firing + Side Back – 10W + 10W + 10W + 10W
  • Operating System: Android TV
  • Storage: 32GB of On-board Storage
  • Connectivity: Wi-Fi, Bluetooth, 4x HDMI, 2x USB, 1x Ethernet, Hybrid w/S-Center Speaker Input (Side, Mini-jack), Analog Audio Input, Digital Audio Output
  • Other Features: Pro mode, Wide Zoom/Normal/Full/Zoom, Chromecast built-in, Apple AirPlay
  • Dimensions (W x H x D): 2199 x 1255 x 85 mm (without stand)
  • Weight: 67.2 kg (without stand)
Pricing and Availability

The BZ53L professional BRAVIA display is priced at Rs. 20,00,000 (inclusive of taxes) and will be available via Sony authorized distributors in India starting 15th July 2024.