boAt has announced that the company has signed the Indian singer-songwriter as its new brand ambassador. The company signed Yashasvi Jaiswal as brand ambassador back in April.
boAt recently announced an investment from the Bollywood actor Ranveer Singh, who also appeared in the company’s campaign for its sub-brand ‘Nirvana series’.
The company said that Jasleen Royal will embody the brand’s ethos of youthful energy, innovation, and passion for music.
“Her authentic connection with audiences aligns perfectly with boAt’s commitment to delivering high-quality audio experiences that resonate with consumers across India and beyond,” the company added.
Commenting on the association, Aman Gupta, Co-founder and Chief Marketing Officer of boAt, said:
Jasleen Royal is not just a talented musician, but also a cultural icon who represents the spirit of today’s youth. Her song “Heeriye” became a national sensation, establishing her as a force to be reckoned with. We are delighted to have her on board as our brand ambassador. Her unique style and widespread appeal will undoubtedly strengthen boAt’s connection with music enthusiasts and fans.
Jasleen Royal shared her enthusiasm for partnering with boAt, saying:
I am thrilled to join forces with boAt, a brand that has revolutionized the audio industry with its innovative products. Music is a universal language, and I believe boAt’s commitment to delivering superior sound experiences aligns perfectly with my own passion for creating music that resonates deeply with listeners.