CMF by Nothing has announced their latest brand campaign ‘Wonderful by Design’ to introduce their innovative CMF product line. This includes the CMF Phone 1, CMF Watch Pro 2, and CMF Buds Pro 2.
CMF by Nothing ‘Wonderful by Design’ campaign
The campaign showcases a brand video featuring actress Rashmika Mandanna. It starts with the glowing CMF logo and explores the journey into innovation and design.
In the video, Rashmika encounters a glowing button in a London Underground station vending machine, leading her to a secret doorway into the CMF Lab. Inside the stylized R&D facility, engineers and designers from Nothing create these exceptional products.
The lab environment emphasizes forward-thinking, quality, and design innovation. The products, eventually placed in vending machines, are designed to reach consumers.
The narrative unfolds with Rashmika discovering the CMF Lab through a hidden door, where she explores the innovative machines and products. Despite being alone, her curiosity is welcomed by the machines and products themselves.
CMF by Nothing aims to convey through this storyline that ‘Wonderful by Design’ reflects their process, products, and the inherent wonder in everyone.
Commenting on the campaign, Pranay Rao, Director and Head of Marketing at Nothing India, said,
CMF Phone 1 marks our debut smartphone under the CMF by Nothing sub-brand. CMF was introduced to democratize technology, offering consumers excellent products at a more accessible price point without compromising on design, quality, or user experience. This film featuring Rashmika showcases the complete CMF ecosystem of devices designed to complement each other seamlessly.