The traditional PC market saw a 3% growth in the second quarter of 2024, ending a streak of seven consecutive quarters of decline.
According to preliminary results from IDC’s Worldwide Quarterly Personal Computing Device Tracker, global shipments reached 64.9 million units in 2Q24. Excluding China, where weak performance continues to impact overall numbers, the worldwide shipments grew by over 5%.
AI PC Strategies and Market Focus
Recently, industry players have unveiled strategies for AI PCs, primarily targeting components and the commercial market. IDC believes the commercial sector offers the most immediate potential for AI integration in PCs.
However, the consumer market’s AI potential is still emerging. Apple is expected to play a significant role in this space with upcoming product launches.
Additionally, Qualcomm, Intel, and AMD are also expected to make significant moves in both consumer and commercial AI PCs.
Promotional Activities and Pricing Trends
Promotional efforts from consumer-focused brands and channels have supported the PC market.
According to Jitesh Ubrani, research manager at IDC, the market has recovered from the low pricing caused by last year’s excess inventory. The average selling prices have increased due to richer configurations and reduced discounting.
Top 5 Companies by Shipments and Market Share (Q2 2024)
IDC’s preliminary results for 2Q24 show the following shipment and market share data:
- Lenovo: 14.7 million units (22.7% market share)
- HP: 13.7 million units (21.1% market share)
- Dell: 10.1 million units (15.5% market share)
- Apple: 5.7 million units (8.8% market share)
- Acer: 4.4 million units (6.8% market share)
- Others: 16.3 million units (25.1% market share)
Market Outlook
Ryan Reith, group vice president with IDC’s Worldwide Device Trackers, notes that the PC market faces challenges due to maturity and market headwinds.
However, two consecutive quarters of growth and the anticipation around AI PCs suggest a positive outlook. The commercial refresh cycle and non-AI PC purchases also contribute to this optimistic view.