Human Mobile Devices (HMD) has announced its partnership with actor and producer Jimmy Shergill for its feature phone line-up. Shergill will represent the HMD 105 and HMD 110 ‘Khoob Chalega’ models in a comprehensive campaign across outdoor, social media, and digital platforms.
Shergill’s collaboration with HMD marks a significant step in their mission to provide reliable communication devices to millions of Indians. This marketing initiative aims to engage the target audience and raise awareness about their product range.
HMD’s collaboration with Jimmy Shergill is a strategic part of its efforts to engage the target audience and generate excitement about its product lineup. The company aims to enhance user experience by delivering stylish, technologically advanced devices at competitive prices, ensuring accessibility to sophisticated yet affordable mobile solutions.
Speaking about the collaboration, Jimmy Shergill said,
I’m excited to collaborate with Human Mobile Devices, a brand recognized for its robust feature phones that align perfectly with my journey and values. These phones are celebrated for their reliability and user-friendly design, crucial for everyday users. I’m eager to represent a brand committed to providing quality and reliability to millions in India and eager to see the innovations it brings to the feature phone category.
Speaking about the partnership, Ravi Kunwar, VP of HMD India and APAC, said,
We are excited to announce Jimmy Shergill as the face of HMD’s Khoob Chalega campaign for the 105 and 110 models. Jimmy’s strong and relatable persona perfectly embodies the essence of our feature phones, known for their durability, reliability, and accessibility. His widespread appeal across India aligns seamlessly with our mission to deliver dependable mobile experiences to everyone. We believe this collaboration will strongly resonate with our target audience and elevate our feature phone range to new levels.