HMD India has been teasing the launch of its Crest series of smartphones in India. Today, the company has confirmed the launch of the phones in the country on July 25th, which is this Thursday. This will include Crest and Crest Max 5G smartphones, and the company has dropped the Arrow name.
The HMD Crest series will be sold on Amazon.in which teases glass back, easy self repair, and the company says the phones will be made in India. It also highlights portrait features.
The HMD Crest recently surfaced on Geekbench listing revealing 8GB of RAM, Android 14 and an Octa-Core processor. Based on earlier rumours, this is said to use Unisoc T760 5G SoC with Mali-G57 MC4 GPU.
HMD India brand ambassador
HMD India has announced Bollywood actress Sanya Malhotra the brand ambassador for its Crest smartphone line-up. The company recently partnered with Jimmy Shergill and Jemimah Rodrigues.
“Sanya’s partnership with Human Mobile Devices marks a pivotal moment in the company’s mission to provide innovative and expressive mobile experiences to the style-conscious audience across India, said HMD.
Commenting on the collaboration, Ravi Kunwar, VP of HMD India and APAC, stated:
We are delighted to welcome Sanya Malhotra to the Human Mobile Devices family. Sanya is a truly unique talent, her ability to repeatedly deliver strong performances on-screen, yet a rare ability to express herself on various social platforms with a variety of engaging content aligns perfectly with our ways of consumer engagement. Her appeal to a diverse, style-conscious young audience mirrors our commitment to deliver mobile experiences that are not just technologically advanced but also a true expression of personal style.
On her new association, Sanya Malhotra said:
I’m thrilled to partner with Human Mobile Devices, a brand whose smartphones are at the intersection of technology and self-expression. HMD Crest range of smartphones aren’t just about staying connected; they’re about making a statement and expressing your unique style. As someone who values both fashion and freedom of expression, I’m excited to be part of HMD’s journey in revolutionizing the smartphone experience for style-conscious consumers across India.