Prime Video is rolling out a new update globally intended to improve user experience and offer Gen-AI-based recommendations. With Prime Video offering more add-on subscriptions to its users, this update should help them differentiate movies and series available at no additional cost to their Prime membership and find other paid content easily.
The main highlight of the update is the improved personalized recommendations powered by generative AI. This should make it easier for users to find content relevant to each individual. Further, users can browse content by categories like “Top 10 in India”.
Prime Video New Features 2024
- New animations, smooth page transitions, and zoom effects for seamless browsing.
- Simplified synopses for TV shows and movies, thanks to the utilization of Large Language Models (LLMs).
- New navigation bar that includes “Home,” “Movies,” “TV Shows,” and “Live TV,” as well as active Prime Video Channels add-on subscriptions.
- A new “Prime” destination will also be available in the navigation bar, which allows you to browse movies, and TV shows available at no additional cost with a Prime membership.
- Users can now browse, sign up, and manage their active add-on subscriptions directly from the navigation bar.
- A new “Subscriptions,” dedicated to managing additional add-ons and finding new options that are uniquely recommended based on users’ preferences.
- Clear indications of Prime and add-on subscription logos, like Lionsgate Play or Crunchyroll, will appear on the hero and title cards of a movie or TV show to help inform you about which subscription the content is coming from.
- ‘Live TV’ destinations will recommended 24/7 stations that will automatically start playing.
Availability
The global rollout, including in India, has begun today and will become available to all customers in the coming weeks. Prime Video has optimized the experience across all devices, including older models.
Regarding the update, Kam Keshmiri, Vice President of Design at Prime Video said,
We’re always listening to customers and reviewing feedback, and it’s clear that many are in search of a more intuitive streaming experience. With the improvements we have made to the user experience, customers will be presented with an easy-to-navigate entertainment destination where they can discover new titles and enjoy favorites, as well as sign-up to or switch add-on subscriptions with just a few clicks. Best of all, they can do this while using a single login.