Amazon India’s 8th edition of Prime Day, held on July 20-21, has set new records for sales and Prime member engagement. The two-day sale event saw the highest number of items sold compared to any previous Prime Day, and 24% more Prime members in India shopped compared to Prime Day 2023.
Prime members shopped from thousands of new products launched by over 450+ top Indian & global brands such as Intel, Samsung, OnePlus, HONOR, iQOO, Bajaj, Agaro, Ecovacs, Crompton, Sony, Mokobara, ITC, Fossil, Puma, Motorola, and Boat to name a few and 3,200+ new product launches from small and medium Indian businesses like Behoma, Dream of Glory, Orika Spices and others, said the company.
Amazon India Prime Day Event 2024: Highlights
Shopping Highlights
- 24% more Prime members in India shopped vs Prime Day 2023, making it the highest-ever Prime member engagement during any previous Prime Day event; the maximum number of Prime sign-ups pre-Prime day.
- The peak of 24,196 orders placed by Prime members in a single minute.
- Most Prime members’ orders from metros were delivered the same day or the next day, and in tier-2 cities were delivered in less than 2 days.
- Makeup and skincare brands clocked up to 3X YoY, led by brands like Sugar Cosmetics, Lakme, and Maybelline.
- Amazon Fresh consumers also showed higher adoption of healthier choices resulting in a YoY growth of 3x and 1.5x respectively in Mineral supplements and Sports supplements (Protein powders).
- The premium sports shoes category featuring brands like New Balance, Saucony, and Under Armour witnessed a 3X spike.
- This Prime Day, Home, Kitchen, and Outdoors categories grew 45%+ vs last Prime Day. A strong growth was seen across all key business units like Kitchenware, Home Appliances, Electric vehicles, Home Décor, Sports, Outdoors, and Furniture.
- Prime members shopped from top brands such as LG, Samsung, IFB, Bosch, and Haier and upgraded to premium appliances through affordability options of NCEMI, Bank discounts and exchange offers.
Smartphones and Gadgets
- iPhone 13, Samsung Galaxy S23 Ultra 5G and OnePlus 12R were among the top 3 premium smartphones customers bought this Prime Day’24.
- Over 70% of the demand for Smartphones came from Tier 2 & 3 cities.
- Overall consumer electronics and personal computing category saw 13% growth in sales compared to Prime Day 2023.
- Intel Core Ultra powered Laptops saw an 18X growth in sales vs last Prime Day.
- Apple iPads saw 23x growth in sales, and Samsung Galaxy Tabs saw a surge of 17x in sales.
- Within cameras, action cameras grew by +70% vs last Prime Day.
- Home Entertainment witnessed 26% growth in sales vs last Prime Day.
SMBs
- The number of SMBs receiving a sale during Prime Day 2024 reached an all-time high across all editions, with over 30% increase compared to last year.
- More than 65% of SMBs receiving a sale during Prime Day 2024 were from tier 2–3 cities and beyond.
- Small and medium businesses, including women entrepreneurs, weavers, and artisans, sold over 1,600 units per minute during the event.
- Over 75,000 Local Shop sellers participated in Prime Day 2024, offering more than 12 million unique products to customers across the country.
Amazon Pay
- Prime Day 2024 spending with Amazon Pay ICICI Bank credit card was 50% higher than Prime Day 2023.
- Prime members booked over 50 million km of domestic & international flights during this Prime Day.
Prime members booked hotels and homestays across 2,000+ destinations during this Prime Day.
Entertainment
- Prime Video premiered 15 series and movies across 5 languages with an overwhelming response. Customers from 4,665 towns and cities tuned in to watch Prime Video’s Prime Day line-up.
- Mirzapur Season 3, a Prime Day 2024 release, became the most-watched show ever on Prime Video in India. The new season featured in the Top 10 Trending lists on Prime Video in over 85 countries and territories worldwide on the launch weekend itself.
- Prime members listened to music in over 100+ languages during Prime Day on Amazon Music.
- The most streamed song by Prime members was Akhiyaan Gulaab (From “Teri Baaton Mein Aisa Uljha Jiya”)
Commenting on the success of the event, Akshay Sahi, Director, Prime and Delivery Experience, Amazon India said,
We would like to thank our sellers, brands and bank partners for helping us deliver the biggest ever Prime Day in India. Prime members purchased more items than any previous Prime Day shopping event, and we recorded the highest number of same day deliveries. We love helping our customers save big, and Prime Day is the ultimate celebration of value, fast deliveries, great deals, new launches and blockbuster entertainment that the Prime membership provides.