boAt has partnered with Marvel Entertainment for the movie Deadpool & Wolverine. As a part of it, the company has launched the exclusive Airdopes Alpha Deadpool Edition and initiated a “Go Crazy” marketing campaign promoting the movie and TWS.
The boAt Airdopes Alpha was released earlier this month. It is an open-fit earbud with features like 13mm drivers, boAt Signature Sound technology, 50ms low-latency mode, up to 35 hours of playtime, and fast charging. For the new Deadpool Edition, boAt has designed a special case with red and black colors, embodying the “Deadpool” logo and symbol.
Additionally, the “Go Crazy” marketing campaign features three entertaining videos starring prominent personalities: Indian actor and producer Tusshar Kapoor, Tajikistani playback singer, boxer, and social media influencer Abdu Rozik, and Indian actor and producer Mukesh Rishi, renowned as Bulla.
Each brings their unique style to unveil the Airdopes Alpha edition and emulate Deadpool’s irreverent spirit. These videos break the fourth wall, injecting humor and a hint of madness into the narrative.
The campaign’s contextual posters have been placed along select Metro Lines of the DMRC metro. These posters, infused with Deadpool’s distinctive quirkiness, promote the new TWS.
Availability
The boAt Airdopes Alpha Deadpool Edition is exclusively available on Flipkart and the boAt website at a special price of Rs. 999.
Regarding the partnership, Aman Gupta, Co-founder & CMO of boAt said,
We are thrilled to collaborate with Marvel’s ‘Deadpool & Wolverine’ movie. This perfectly aligns with our brand’s commitment to creativity and innovation. We look forward to delivering a blend of humor and superior audio quality to our customers through this exciting campaign and product.