Panasonic launches new front-load washing machines with Gentle Kizukai Wash technology in India

Panasonic Life Solutions India (PLSIND) has introduced a new range of front-load washing machines, available in 7 to 9 kg capacities.

These models feature Gentle Kizukai Wash technology, designed specifically for delicate and embroidered clothes, providing a gentle wash similar to handwashing.

The washing machines are integrated with Panasonic’s IoT-enabled Miraie platform, offering smart features such as:

  • Gentle Kizukai Wash: Provides 50 times more fabric care compared to standard washes.
  • Drynamic Spin: Delivers up to 20% faster drying than conventional cycles, ideal for rainy weather.
  • Miraie Connectivity: Allows remote control via smartphone, tracks water and energy usage, and provides custom wash programs through the Miraie app.

  • Stain Genius: Offers customized pre-treatment for over 50 types of stains.
  • Smart Wash Wizard: Provides tailored wash programs via the Miraie app.
  • Built-in Heater with StainMaster+: Removes bacteria and tough stains.
  • Active Foam System: Ensures effective washing with fine foam.
Pricing and availability

The new front-load washing machines are priced starting at Rs. 28,990. They will be available at major retail outlets, e-commerce platforms, and Panasonic Brand Stores.

Speaking about the launch, Fumiyasu Fujimori, Managing Director, Panasonic Marketing India, PLSIND, stated,

At Panasonic, our dedication to innovation drives us to blend consumer needs with advanced technology. Each product is developed through extensive research to enhance daily life seamlessly.

Our new front-load and top-load washing machines reflect this ethos. Given the uniqueness of Indian clothing, with its intricate embroidery and diverse fabrics, our Gentle Kizukai Wash offers 50 times more care than standard washes.

Moreover, the Drynamic Spin feature accelerates drying by up to 20% compared to normal cycles, addressing common issues faced during the rainy and winter seasons. These innovations are aimed at providing our customers with increased convenience, comfort, and connectivity.

Samaksh Ahuja, Product Category Chief – Consumer Electronics & Home Appliances, Panasonic Life Solutions India, said,

Our new washing machines are designed for today’s hygiene-conscious consumers, providing 99.99% bacteria protection with the built-in heater and steam function. Key features like StainMaster+ effectively tackle stubborn stains, while the Active Foam System ensures thorough washing with fine foam. Integration with our Miraie platform allows users to control the machine remotely and receive smart notifications about wash suggestions and maintenance.

We are noticing a growing trend where consumers invest in premium models that not only meet current needs but remain relevant in the future. With these advanced features and enhanced capacity, we aim to double our sales from last year, driven by strong demand for premium appliances that cater to modern consumer needs.


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