boAt has launched India-themed Nirvana Ion ANC to celebrate the production of over 5 crore Made in India units this Independence Day as part of its ‘Rock’in India’ campaign.
The Nirvana Ion ANC, designed with an India-themed aesthetic, captures the essence of Indian culture while reflecting boAt’s ethos of being ‘Unabashedly Indian’, said the company.
The ‘Rock’in India’ campaign celebrates the brand’s commitment to the ‘Make in India’ initiative and showcases the cultural richness that defines both the product and the boAt community. The limited-edition Nirvana Ion ANC has been crafted to embody the vibrancy and heritage of India, offering a unique and premium experience to consumers.
To remind you, the Nirvana Ion ANC features an in-ear design, 10mm drivers, and boAt Signature Sound technology with two EQ modes to offer an immersive listening experience. It offers Active Noise Cancellation (ANC) technology, silencing distractions by up to 32 dB.
The earbuds are powered by quad-mic ENx Technology, thus offering enhanced call quality. It provides a total playtime of up to 120 hours. Additionally, it features a 60ms low latency mode, type-C charging support, in-ear detection, and IPX4 splash resistance for added convenience.
Pricing and availability
The boAt Nirvana Ion ANC India-themed special edition will be available exclusively on boAt’s official website at a special price of Rs. 3,499.
On reaching this milestone, Aman Gupta, Co-founder and CMO of boAt, said:
boAt is deeply committed to India’s growth story. By manufacturing over 5 crore units proudly made in India, we’re not just building products; we’re building a stronger India. Our journey to becoming a top 5 global audio wearables brand is a testament to the power of ‘Make in India for the World.’ We’re proud to contribute to India’s economic growth and create opportunities for our fellow citizens.