Apple has announced several updates and offers for students heading back to campus with Mac and iPad.
The company highlighted the growing dependence of college students on its products for tasks like app creation, note-taking, and video editing. This fall, the rollout of Apple Intelligence will enhance these capabilities further.
Apple Intelligence, a new personal intelligence system, integrates advanced generative models into Mac, iPad, and iPhone, setting a new standard for privacy while offering powerful tools for academic management.
Student Preferences and Device Choices
Research from Futuresource Consulting shows that 65% of students consider their field of study when choosing their primary device. Many STEM students prefer Mac and iPad for their portability, longevity, and reliability.
Recently, Zoho reported a 65% adoption rate of Apple Mac machines among its employees.
Three students shared their experiences:
Brayden Gogis: A mechanical engineering and biochemistry student at Taylor University, Gogis praises the MacBook Air for its versatility in running AutoCAD, taking notes, and app development, valuing its portability and performance.
Yoora Jung: A medical student at Touro University California, Jung relies on the iPad Air and MacBook Pro for studying and content creation. She uses the iPad Air with Apple Pencil for handwritten notes and organizing lecture materials.
Jung looks forward to the new Apple Intelligence features, such as Writing Tools, for summarizing and proofreading notes and emails.
Anuj Pachhel: Studying medicine at Government Medical College, Nagpur, Pachhel chose the MacBook Pro for its impressive battery life and speed. He appreciates its performance and AI capabilities for managing e-books and editing tasks.
Apple Ecosystem Integration
Apple’s Continuity features, including Handoff and Universal Clipboard, help students stay organized across devices. Gogis highlights how these features, along with apps like Bear for notes, Reminders, Calendar, and Keynote, enhance his productivity and academic performance.
Student Offers and Resources
Apple is offering special promotions for college students, including free AirPods with the purchase of a Mac and Apple Pencil with an iPad.
- Students, parents, and teachers can access discounted education pricing and 20% off AppleCare+ during this limited-time offer.
- Additionally, they can trade in old devices for credit towards new ones and opt for 0% interest financing over 24 months.
Support Services
Apple has introduced new support options to help students choose the right devices:
- Today at Apple Sessions: Available at Apple Store locations, these sessions guide students in selecting the right laptop.
- Help Me Choose Service: Available online, this service connects students with specialists to customize features, select apps, and fit devices to individual needs and budgets.
For more details, students can visit an Apple Store or the Apple Education Store online.