Nothing has emerged as the fastest-growing smartphone vendor, achieving an impressive 246% increase across all markets from H1 2023 to H1 2024, according to Canalys research.
This growth matches a 567% year-over-year increase in H1 2024, reported by Counterpoint, driven by new models like the Phone (2a) and the CMF Phone 1.
Product Launches in 2024
In the first half of 2024, Nothing introduced the Phone (2a) alongside its Special Edition variant, while the flagship Phone (2) was launched in July 2023. Earlier in the year, Nothing also unveiled the Ear and Ear (a) wireless earbuds, featuring integration with ChatGPT.
Impressive Growth Data
Data from Canalys, a leading global technology market analyst firm, provides the following insights into Nothing’s performance:
Smartphones
Nothing also emerged as the fastest-growing smartphone brand in the United Kingdom, Japan, India, Saudi Arabia, and Italy during the first half of 2024 compared to the same period in 2023.
Canalys research underscores the company’s focus on scaling its operations, with 2024 witnessing the launch of nine products across both Nothing and its sub-brand, CMF by Nothing.
- 693% YoY growth in Q2 2024
- 246% YoY growth in H1 2024
True Wireless Earbuds
In the True Wireless Stereo (TWS) product category, Nothing achieved the fastest growth rates across both H1 2024 (+331%) and Q2 2024 (+769%) compared to the same periods in 2023.
- 769% YoY growth in Q2 2024
- 331% YoY growth in H1 2024
Notably, in Q2 2024, Nothing led the TWS market as the fastest-growing vendor in France, the USA, Spain, Italy, and the Netherlands.
Regarding the achievement, Nothing CEO Carl Pei posted,
Proud of the team and pumped for what’s next!