HMD Global just launched the Barbie Phone, a retro flip phone in partnership with Mattel, after teasers earlier this year. The flip phone has features that include calling, texting, and living in the real world without digital distraction.
It comes only in pink colour and has a screen on the front that can be used as a mirror, so you can touch up on the go, and it is the perfect tool to live your best life and take a vacation from your smartphone, says the company.
The phone comes with two replaceable back covers: the brightly coloured swirls of the 1992’s iconic Totally Hair Barbie doll and a vintage ‘shooting heart’ design.
There is a dazzling set of stick-on crystals and adorable retro Barbie stickers including flowers, flamingos and rainbows, allowing customers to customise their phone.
It also comes with a pastel beaded phone strap in hues of pink, yellow and blue which is adorned with phone charms inspired by the doll’s most iconic looks, from a mini pair of the chic 1959 sunglasses to a Malibu roller skate, a palm tree, an ice cream and a heart with a branded ‘B’. All packaged within an adorable Barbie and HMD branded jewellery box.
This phone also comes with a bespoke user interface including Barbie wallpapers and Barbie app icons to support digital wellbeing including ‘Digital balance tips’, ‘BarbieMeditation’ and in the settings there are ‘Self-care reminders’. There are several custom ringtones to choose from including ‘floating’, ‘Coastal’, ‘DreamHouse’, ‘Azure Barbie’, and ‘Surf Chimes’.
The device also comes with hidden Easter eggs for key Barbie dates and words, when you type BARBIE by pressing *#227243# you get Barbie wallpapers, *#ken# or *#536# for greetings from Ken and *#malibu# for Malibu beach sounds.
HMD Barbie Phone specifications
- 2.8″ QVGA internal screen, 1.77″ external screen
- Unisoc T107 processor
- 64MB RAM, 128 MB internal storage, expandable memory up to 32GB with microSD
- S30+ OS
- Dual SIM
- VGA rear with LED Flash
- 3.5mm Headphone jack, MP3 Player, FM Radio (Wired/Wireless)
- Bluetooth 5.0, USB Type-C
- Networks: GSM/GPRS 900/1800, WCDMA, LTE Cat1
- Dimensions: 108.4×55.1×18.9mm; Weight: 123.5g
- 1450mAh removable battery with up to 9h talk time
Pricing and availability
The HMD Barbie Phone is priced at 99 GBP (Rs. 11,008 approx.) in the UK or 129 Euros (Rs. 12,085 approx.) in the Europe and will be available starting from today, August 28th.
It will be available in the US for USD 129 (Rs. 10,825 approx.) unlocked from HMD with pre-orders starting from September 23rd, and sale from October 1st.