Samsung launches new front-load Bespoke AI washing machines in India


Samsung India has announced the launch of its new range of 10 large-sized, AI-powered front-load washing machines, designed to simplify laundry tasks with intuitive AI features.

Samsung front-load Bespoke AI washing machines (12Kg)

These Bespoke AI washing machines have a sleek design that complements modern interiors and offer a 12 Kg capacity, ideal for washing larger loads in one cycle.

They are equipped with a Flat Glass Door and advanced AI features, including AI Wash, AI Energy Mode, AI Control, and AI Ecobubble, making them suitable for large items like blankets and curtains.

Samsung’s Bespoke AI washing machines use 2.8 million data points for personalized wash options and integrate with the SmartThings App. The AI Energy Mode reduces electricity use by up to 70%, making the laundry process more efficient, smart, and eco-friendly, according to Samsung

Key Features
  • AI Wash: Uses advanced sensors to detect fabric weight and softness while monitoring soil levels to optimize water and detergent usage. The Auto Dispense feature automatically releases the right amount of detergent and fabric softener.
  • AI Energy Mode: Accessible through the SmartThings App, this mode allows users to manage energy usage, monitor power consumption, and estimate monthly energy bills. If the bill exceeds a preset target, the app can activate energy-saving mode.
  • AI Control: Learns and adapts to user habits, suggesting the most suitable wash cycles based on usage patterns.

SmartThings Integration
  • SmartThings Clothing Care: Users can create and save custom wash cycles based on recommendations. The SmartThings Going Out mode allows remote laundry management and sends notifications for rescheduling or unattended laundry after the cycle ends.
  • SmartThings Home Care: Monitors the washing machine’s performance and delivers proactive maintenance alerts and troubleshooting tips directly to Galaxy devices.
Additional Features
  • SuperSpeed: Reduces wash time to 39 minutes without sacrificing performance. The Q-Bubble and Speed Spray features ensure thorough cleaning and efficient rinsing.
  • Less Microfiber Cycle: Reduces microplastic release by up to 54%, contributing to sustainability efforts.
  • Hygiene Steam: Removes 99.9% of bacteria and inactivates allergens for a healthier wash.
  • Durability: Features a Tempered Glass Door and is powered by Digital Inverter Technology, ensuring energy efficiency, less noise, and long-lasting performance, backed by a 20-year warranty on the motor.

Pricing and Availability

The Bespoke AI washing machines are priced between Rs. 52,990 and Rs. 74,990. Consumers can opt for easy EMI options through Samsung Finance+, a digital, paperless financing platform that offers quick loan approvals.

These washing machines are available for purchase starting today through Samsung’s official online store, the Samsung Shop App, retail stores, and other e-commerce platforms.

Speaking about the launch, Saurabh Baishakhia, Senior Director of Digital Appliances at Samsung India, said,

Indian consumers seek modern digital appliances that offer top-notch wash performance with minimal effort, while also saving energy and time. Our new 12 Kg AI-powered washing machines allow users to handle larger laundry loads in a single cycle, embodying the ‘do less and live more’ philosophy.

This new range of Bespoke AI front-load washing machines stands out by delivering both convenience and effectiveness. With this premium range, we aim to meet the needs of consumers who prioritize performance, convenience, and style, setting a new standard in the high-capacity washing machine segment.