The Indian tablet market, including detachable and slate tablets, shipped 1.84 million units in Q2 2024, marking a substantial year-over-year (YoY) increase of 128.8%, as reported by the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker.
Market Segments and Growth
The significant growth in Q2 2024 is partly due to the successful Uttar Pradesh education deal and the low shipment numbers in the commercial segment during Q2 2023.
Slate tablets saw a notable increase of 178.1% YoY, while detachable tablets grew by 23.6% YoY. In Q2 2024, the consumer segment expanded by 27.5% YoY, fueled by strong vendor sales and high demand during the e-tail summer sales in May.
The commercial segment experienced a dramatic rise of 279.7% YoY, with the education sector growing by 455.1% YoY and the enterprise sector increasing by 52.5% YoY.
Top 5 Companies in Q2 2024
Samsung led the market with a 48.7% share, excelling in both the commercial and consumer segments with 54.1% and 38% shares, respectively. Samsung’s success was driven by its involvement in public sector education projects and a strong push in online sales.
Acer Group secured the second spot with a 23.6% market share, focusing mainly on the commercial segment with a 35.5% share, thanks to significant education projects.
Apple held the third position with a 9.5% market share. The company achieved a 9.8% YoY growth in the commercial segment and a 13.2% YoY growth in the consumer segment, driven by new product launches and price adjustments on older models.
Lenovo ranked fourth with a 6.9% market share, down 2.8% YoY. Despite this decline, Lenovo’s consumer segment grew robustly by 46.4% YoY. Lenovo offers tablets designed for media consumption and light productivity, featuring high-quality speakers and high-resolution displays.
Xiaomi occupied the fifth position with a 4.7% market share and a YoY growth of 85.8%. It ranked third in the consumer segment with a 14.1% share, focusing on both offline and online channels and targeting the entry-level market.
Consumer Segment Trends
The consumer segment has experienced three consecutive quarters of YoY growth. There is increasing demand for tablets priced between US$200 and US$300, as vendors release well-spec’d products in this price range.
Discounts and cashbacks are driving consumer interest, a trend expected to continue, according to Priyansh Tiwari, Research Analyst at IDC India & South Asia.