Samsung has announced its new Bespoke AI Double Door Refrigerator series in India, complementing the recent launch of Bespoke AI front-load washing machines.
Bespoke AI Double Door Refrigerator Series
Samsung’s new refrigerator lineup is designed to meet the evolving needs of Indian consumers with advanced AI features.
SmartThings AI Energy Mode: This mode optimizes energy use by analyzing usage patterns, potentially reducing energy consumption by up to 10%. It helps in managing energy efficiency and reduces costs by ensuring appliances, including the refrigerator, operate at peak performance.
SmartThings Home Care: This feature diagnoses recurring issues by comparing past and current operations. It provides tips for maintenance to ensure the refrigerator remains in optimal condition, enhancing energy efficiency and extending its lifespan.
Smart Lighting: The refrigerator features a dimming mode for gradual lighting and ‘gentle lighting’ that adjusts brightness via the SmartThings App. The night light mode adjusts its brightness automatically according to the time of day.
Convertible 5-in-1: The Convertible 5-in-1 mode offers five conversion settings to adapt to different storage needs, providing ample space for groceries and leftovers.
Twin Cooling Plus: This system, featuring two evaporators and fans, maintains separate cooling for the fridge and freezer sections. It provides up to 70% moisture retention, prevents odour mixing, and helps keep food fresh longer.
Active Fresh Filter+: The Active Fresh Filter+ purifies the air inside the fridge, removing up to 99.99% of bacteria. It also neutralizes odours and constantly sterilizes the air through an activated carbon filter.
Power Cool and Power Freeze: These functions allow for rapid cooling and freezing, quickly chilling drinks or freezing food when needed.
Digital Inverter Compressor: This compressor ensures consistent cooling, reduces energy waste, and minimizes wear and tear. It comes with a 20-year warranty for reliable, long-term performance.
Pricing and Availability
The Bespoke AI Double Door Refrigerator series is available in three capacities:
- 396L: Rs. 64,990
- 419L: Rs. 69,990
- 465L: Rs. 72,990
These refrigerators come in Glass and Steel Finishes, including Black Glass, Black Matt, Luxe Black, Elegant Inox, and Refined Inox. They are available for purchase on Samsung.com, retail stores, and various e-commerce platforms.
Speaking about the launch, Saurabh Baishakhia, Senior Director of Digital Appliances Business at Samsung India, stated,
As leaders in the refrigerator category, we aim to go beyond just cooling. Our appliances are designed to enhance everyday living by offering accessibility, adaptability, and style. The Bespoke AI Double Door refrigerators integrate seamlessly with your interior, featuring advanced AI technology, a customizable design, and ample storage. They provide an ideal blend of performance, energy efficiency, and aesthetic appeal.