JBL has announced its new festive campaign, ‘Engineered for Emotion,’ highlighting the brand’s dedication to creating products that evoke strong emotions through exceptional sound quality. This campaign aims to enhance the festive season’s joy, nostalgia, and togetherness.
Campaign Highlights
The campaign focuses on improving audio experiences with several key products:
- TWS/Headphones: Tune Beam & Buds and Tune 770 NC offer high-quality sound and comfort.
- Premium Noise-Cancelling: Live Pro 2, Live Beam 3, Tour One M2 provide superior clarity.
- Soundbars: The BAR Series features Dolby Atmos and MultiBeam technology for an immersive cinematic experience.
Festive Season Offers
JBL is offering a range of promotions to celebrate the festive season across India:
- Cashback & EMI Offers: Up to 15% instant cashback (up to Rs. 8,000) and one EMI free on select products.
- Social Media Contests: JBL will host contests and giveaways to engage customers.
- In-Store Events: Special promotions at retailers like Croma, Reliance Digital, and Vijay Sales, as well as e-commerce sites like Amazon and Flipkart.
- Quick Commerce: JBL products available through partners like Swiggy and Zepto.
- Airport Advertising: Promotions at five major airports.
- Indigo Flyers Offer: 500,000 flyers will receive QR codes for discounts on JBL products.
Region-Specific Celebrations
JBL is also running regional promotions aligned with major festivals:
- Onam: From August 17 to September 15, enjoy up to 15% cashback and one EMI free. Activities include ‘Be a Co-RJ’ at Lulu Mall in Cochin and the ‘Sounds of Kerala Contest’ with Red FM.
- Ganesh Chaturthi & Durga Pujo: Festive offers include up to Rs. 8,000 cashback and one EMI free, focusing on bringing people together with JBL’s Partyboxes, Bluetooth Speakers, and more.
Digital Films
The campaign includes short films showcasing the emotional impact of JBL products:
- A young man enjoys a party with the JBL Tune 770 NC and Tune Beam.
- A couple dances privately using JBL Live Beam 3 and JBL Live 770NC.
- A man shares a special moment with his mother using the JBL Tour One M2.
- A couple energizes a black-tie event with the JBL Partybox Ultimate.
Availability
The campaign runs from September to November 2024, available at leading retailers, including Croma, Reliance Digital, Vijay Sales, and on e-commerce sites like Amazon.in, Flipkart.com, and in.jbl.com.
Speaking about the campaign, Vikram Kher, Vice President of Lifestyle at HARMAN India, said,
At JBL, we craft our products not just for their exceptional sound but for the emotions that sound can evoke. Our headphones and TWS earbuds are designed to give you goosebumps, while our soundbars deliver thrilling experiences.
Our partyboxes and Bluetooth speakers are engineered to create heart-pounding moments and rekindle the joy of rediscovering a long-lost favorite song. We combine JBL’s advanced engineering with the warmth and depth of human emotions.