Xiaomi India has announced that it has signed Katrina Kaif as the brand ambassador for Xiaomi’s diverse range of Smartphones, TVs, and Tablets.
The company signed Katrina Kaif as brand ambassador for the Redmi Y series when the company launched the Redmi Y1 smartphone back in 2017, so the Bollywood actress is coming back to Xiaomi after 7 years.
This announcement stands as a testament to Xiaomi’s unwavering commitment of innovation for everyone, and it encapsulates the essence of Katrina’s global appeal and charismatic beauty perfectly, said the company.
With Katrina as its brand ambassador, Xiaomi further aims to strengthen its connection with consumers and reinforce its position as a preferred choice for aspirational Indians seeking cutting-edge technology.
Regarding the announcement, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said:
As we commemorate a decade of innovation in India, welcoming Katrina Kaif back to the Xiaomi family feels like the perfect way to celebrate. Her grace, widespread appeal, and deep resonance with our audience makes her an ideal ambassador for our next chapter. Both Xiaomi and Katrina have a unique ability to connect with millions of people in an endearing manner. Together, we’ll continue to create magic with this association and bring innovative technology to everyone.
Sharing her excitement on coming on board as Xiaomi’s new face, actor Katrina Kaif said:
I am thrilled to be back with Xiaomi, especially at this exciting juncture when the brand is celebrating a decade of bringing magic to people’s lives. Xiaomi is a household name in India and their commitment to innovation is something I deeply admire. It feels great to be part of a brand that is constantly evolving and contribute to its iconic legacy. I look forward to represent Xiaomi, a brand that is loved by people across the country and excited to further engage my fans in the innovative world of Xiaomi.