KRAFTON, the creators of India’s most beloved battle royale game, BGMI, have announced a groundbreaking partnership with global cinema icon Deepika Padukone.
The exclusive one-year collaboration will see Padukone as the face of BGMI, bringing a new era of gaming and entertainment to the game. As part of the partnership, Padukone will soon be playable as a character in BGMI, with two distinct character skins reflecting her iconic style.
This marks a significant milestone for KRAFTON, following successful collaborations with Indian stars like Ranveer Singh, Hardik Pandya, and the Mumbai Indians.
KRAFTON said that it has consistently pushed the boundaries of in-game entertainment with its localized experiences. This partnership with Padukone further demonstrates the company’s commitment to innovation and customization.
Regarding the new brand ambassador, Sean Hyunil Sohn, CEO, KRAFTON India, said:
We are excited to partner with Deepika Padukone, a Global Ambassador & Icon, to create unforgettable moments for our players. This collaboration is an endeavor to push boundaries and deliver fresh experiences for BGMI fans. By bringing together the worlds of gaming and entertainment with the biggest star Deepika Padukone at its forefront, we aim to create a truly immersive and engaging world within BGMI.
Deepika Padukone, said:
It is a thrilling opportunity to embark on this new chapter with the BGMI family. Gaming has become a cultural phenomenon in India, and I’m excited to connect with the incredible energy of the gaming community. It’s an honor to be a part of something so dynamic and engaging. I look forward to seeing how my fans react to the in-game avatar and exclusive items!