Disney+ Hotstar has announced that it has revolutionized its streaming experience with a groundbreaking AI-powered video optimization technology. Designed to enhance user viewing, this advanced encoding feature tailors the video quality to individual user habits and scene complexity.
Key Benefits of the New Technology
The result is sharper visuals while consuming significantly less data. Users can enjoy up to a 25% reduction in download size without compromising on quality, making HD content more accessible even with limited bandwidth.
This intelligent approach to video encoding adapts to the user’s unique consumption patterns, considering the context and complexity of each scene.
How It Works
The patent-pending technology has already optimized over 700 titles in Disney+ Hotstar’s premium content library, setting a new benchmark for streaming quality on the platform. By prioritizing user experience and maintaining efficiency, this innovation ensures that viewers enjoy the best possible quality while conserving data.
This advanced technology places the user at the center, analyzing consumption patterns, watch habits, and user journeys. By leveraging AI-based models to estimate and refine scene complexity, the company promises an optimized and data-efficient viewing experience.
Commenting on this feature, Mukund Acharya, Head of Technology at Disney+ Hotstar said:
Our new patent – pending encoding techniques improve watch time per GB by 12.5%, reflecting our commitment to enhancing streaming for everyone and making entertainment accessible to everyone