At the Made on YouTube 2024 event held Wednesday in New York, YouTube introduced new AI-powered tools and features designed to help creators improve their content and connect more with audiences.
Johanna Voolich, YouTube’s Chief Product Officer, highlighted that AI would open up new forms of “expression” for creators, saying it will “help connect people, ignite creativity, drive businesses, and support new voices.”
New Features Announced at Made on YouTube 2024:
1) Veo for Dream Screen
Dream Screen, introduced last year, now integrates Google DeepMind’s video generation model, Veo. This allows creators to generate realistic backgrounds and standalone 6-second video clips for YouTube Shorts.
For instance, creators can visualize stepping into fictional worlds like The Secret Garden. Veo-generated content will include watermarks through SynthID to indicate AI creation.
Availability: Veo will be integrated into YouTube Shorts by the end of this year.
2) YouTube Studio’s Inspiration Tab Updates
The Inspiration Tab in YouTube Studio is getting a significant upgrade, curating project ideas and refining suggestions for titles, thumbnails, and outlines to better align with a creator’s style.
Availability: A shortcut to the Inspiration Tab will launch next year, accessible from comments, videos, or a creator’s own content.
3) Communities on Creator Channels
Creators can now enable a Community section on their channel pages to build stronger connections with their audience. This space allows creators and subscribers to share ideas, art, and discussions around videos and topics.
Availability: Communities are live on select channels and will expand to more creators in early 2025.
4) Community Hub Transformation
YouTube is overhauling the Comments tab in YouTube Studio, turning it into a Community hub focused on fan engagement. New AI-powered reply suggestions will offer creators quick, customizable responses.
More features like community spotlights and audience metrics are coming soon.
5) Hype for Rising Stars
A new Hype feature will let viewers support smaller creators by clicking a hype button alongside the like button. This action can push creators onto a weekly leaderboard, giving them more visibility and helping them connect with wider audiences.
Availability: YouTube has been testing Hype in Brazil, Turkey, and Taiwan and plans to expand it in the coming months.
6) Auto Dubbing for Global Accessibility
YouTube’s auto-dubbing tool, currently in testing, allows creators to add translated audio tracks in multiple languages like Spanish, Portuguese, French, and Italian.
A new feature being piloted will even replicate the creator’s tone and environment into dubbed tracks, making the experience feel more natural.
Availability: The tool will expand to hundreds of thousands of creators in the coming months.
7) YouTube Shopping Expansion
Over 250,000 creators are now part of YouTube Shopping. The affiliate program, previously available in the U.S. and South Korea, is expanding to Indonesia, with Thailand and Vietnam next on the list. This enables creators to promote products and grow their businesses globally.
8) Jewels and Gifts for Fan Engagement
YouTube will introduce Jewels and Gifts, which are digital items designed to boost real-time engagement and provide a new revenue stream for creators during vertical livestreams.
Availability: Launching first in the U.S., this feature will enhance live interactions on vertical streams.
9) Opportunities in the Living Room
More creators are earning revenue from TV-based content, with a 30% increase year-over-year in creators focusing on TV screens. YouTube will soon allow creators to organize their content into seasons and episodes for easier viewing.
Other improvements will include better subscription options, streamlined TV experiences, and the ability to autoplay videos directly from the channel page.
YouTube’s Commitment to Creators
Johanna Voolich highlighted YouTube’s ongoing support for creators through its Partner Program, which has paid out over $70 billion to creators, artists, and media companies in the last three years. YouTube continues to invest in expanding monetization options for creators across all content formats.
Speaking about the new features on YouTube, Johanna Voolich, Chief Product Officer, YouTube, said –
We’ve never been more excited about what the future holds as we continue to drive innovation for our global community. YouTube remains a place where creativity thrives, communities grow, and businesses succeed.