THOMSON, a French consumer electronics brand, is entering the Indian audio market with a new line of soundbars.
The company aims to capture 10% of the online market share and has invested Rs. 50 crore in a new manufacturing facility in Noida, Uttar Pradesh. This state-of-the-art unit is set to produce 500,000 units annually under the ‘Make in India’ initiative. The launch includes two models: the AlphaBeat25 and AlphaBeat60.
AlphaBeat25
The AlphaBeat25 is a compact 25-watt soundbar with a 2000mAh battery, providing up to 16 hours of playback. It features clear sound and RGB lighting for a vibrant ambiance and is designed to fit seamlessly into any setup.
Quick Specifications: AlphaBeat25
- Output: 25 Watt RMS
- Wireless & Wired: Wired
- Battery: 2000mAh
- Frequency Response: 82Hz – 20kHz
- Headphone Jack: 3.5 Stereo Headphone Jack/PJ-320D 4-pin SMD
- Connectivity: Bluetooth, AUX IN, USB Playback
- Remote Control: Yes
- HDMI: No
- Driver Size: 2” x2
- Bluetooth Profile: 5.3
- Charging Time: 5 hours
- Playback Time: 16 hours
- Display Type: Red and blue lights (LED)
AlphaBeat60
The AlphaBeat60 offers 60 watts of power with a sleek subwoofer. It includes a 2.1 channel audio system and customizable RGB lighting. Its metal mesh grill and RGB lights add a touch of sophistication to any home entertainment space.
Quick Specifications: AlphaBeat60
- Output: 60 Watt RMS
- Wireless & Wired: Wired
- Battery: Not Applicable
- Frequency Response: 35Hz – 20kHz
- Headphone Jack: 3.5 Stereo Headphone Jack/PJ-320D 4-pin SMD
- Connectivity: AUX IN, USB Playback
- Remote Control: Yes
- HDMI: No
- Driver Size: 2.25” x2 SB + 4” x1 SW
- Bluetooth Profile: 5.3
- Display Type: RGB (LED)
Pricing and Availability
- AlphaBeat25: Rs. 1,699
- AlphaBeat60: Rs. 3,899
Both models will be available on Flipkart.com starting September 21, 2024. THOMSON also plans to release over 20 additional models in the next six months.
Speaking about the launch and category expansion, Avneet Singh Marwah, CEO of Super Plastronics Pvt. Ltd. (SPPL) and India Brand Licensee for THOMSON, said,
We are dedicated to delivering a world-class audio experience to Indian consumers by combining advanced technology with affordability. Our aim is to transform how sound is experienced in India. The introduction of our soundbars is just the start. Through our Make in India initiative, we aspire to become a leading name in the Indian audio market.