Airtel has introduced a new AI-powered spam detection tool to combat spam calls and messages in India. This innovative solution automatically alerts customers to suspected spam, offering real-time protection.
Available to all Airtel customers at no additional cost, the AI-powered spam detection tool works by analyzing various parameters such as call frequency, duration, and sender patterns. It then compares this data to known spam characteristics to identify potential threats. If a call or message is deemed suspicious, customers will receive a real-time alert.
Beyond spam calls and messages, the tool also safeguards customers from malicious links. By scanning incoming SMS for suspicious URLs, Airtel can prevent users from inadvertently clicking on harmful content. Additionally, the solution can detect anomalies like frequent IMEI changes, which are often associated with fraudulent activities.
With this advanced spam protection, Airtel aims to provide its customers with a safer and more enjoyable mobile experience.
Gopal Vittal, Managing Director and Chief Executive Officer, Bharti Airtel said:
Spam has become a menace for customers. We have spent the last twelve months to solve this comprehensively. Today marks a milestone as we launch the country’s first AI-powered spam free network that will shield our customers from the continuous onslaught of intrusive and unwanted communications”.
Designed as a dual-layer protection, the solution has two filters – one at the network layer and the second at the IT systems layer. Every call and SMS passes through this dual-layered AI shield. In 2 milliseconds our solution processes 1.5 billion messages and 2.5 billion calls every day. This is equivalent to processing 1 trillion records on a real time basis using the power of AI. Our solution has been able to successfully identify 100 million potential spam calls and 3 million spam SMSes originating every day. For us, keeping our customers secure is a burning priority.