OnePlus is celebrating this year’s Diwali with its new campaign, Make It Special for Everyone. The brand focuses on the power of small acts of kindness to make a difference in the lives of both people and animals.
The campaign, #MakeItSpecial, highlights the importance of extending compassion and inclusivity beyond families and loved ones. OnePlus is emphasizing the often-overlooked members of our communities, including pets and homeless animals.
Two heart-warming films capture the essence of Diwali. The films showcase how simple gestures can make a difference, whether it’s including pets in festive celebrations or extending kindness to community animals.
The main ad film tells the story of a family and their pet dog who bring a wholesome vibe to the festivities. The film portrays the unconditional love and care that pets can show for their families and other animals. Inspired by their pet’s compassion, the family includes homeless animals in their Diwali celebrations, demonstrating how small acts of giving can make a meaningful difference for everyone.
The film seamlessly integrates OnePlus products, such as the OnePlus 12 and OnePlus Pad, highlighting their potential as thoughtful gifts.
The second ad film adds a touch of humor. It features a young couple who unexpectedly gift each other the OnePlus Nord 4, showcasing the device’s popularity among Gen-Z. The film also includes their adorable cat, who playfully and unabashedly eyes the Nord 4.
In addition to the films, OnePlus is also conducting a CSR initiative in collaboration with the Heads Up For Tails Foundation. The initiative aims to provide essential supplies to nearly 20,000 shelter animals, reinforcing the campaign’s message of inclusivity and kindness.
Addressing the campaign, Ishita Grover, Director of Marketing, OnePlus India, shared:
Our #MakeItSpecial campaign is a heartfelt celebration of joy and inclusivity this Diwali. This year, we are focusing on the profound impact of small acts of kindness and the beauty of extending our celebrations to everyone around us, including those often overlooked such as pets and animals in need of shelter. By sharing the spirit of giving and togetherness, we aim to strengthen our community spirit and hope this brings a sense of warmth and belonging to everyone who watches it. We hope this campaign inspires people to embrace the true essence of Diwali, creating cherished memories and making the season truly special for all—family, friends, and even our furry companions.
A senior spokesperson from Kameron shared:
We are incredibly grateful for the opportunity to collaborate with the talented OnePlus India team on this Diwali campaign. It was inspiring to see our two directors, Sami Joensuu and Prince Shah, work in perfect harmony to capture the universal themes of community and the celebration of life’s blessings. One of the standout moments for us was the inclusion of the homeless dogs in the narrative, which reflects our deep commitment to ensuring that even the lost and lonely are seen, valued, and cared for. This partnership not only solidifies our bond but also highlights the powerful impact of unity and compassion in multicultural societies.