Sony India has introduced the ‘Cinema is Coming Home’ concept, aiming to enhance home entertainment experiences by combining advanced technology with cinematic quality.
Sony’s Cinema is Coming Home
Acclaimed filmmaker S.S. Rajamouli endorses this initiative, highlighting its potential to transform how Indians enjoy movies at home. The ‘Cinema is Coming Home’ concept is more than just a product launch; it represents a lifestyle shift for movie enthusiasts.
It focuses on three main aspects:
- Cinematic Picture and Sound: BRAVIA televisions utilize cutting-edge picture and audio technology, providing vivid visuals and immersive sound that surpass standard TVs.
- Studio Calibration: In collaboration with Netflix, Prime Video, and Sony Pictures Core, BRAVIA ensures that viewers experience films as intended by their creators.
- High-Quality Film Experience: BRAVIA incorporates technologies such as IMAX Enhanced and Dolby Vision and Atmos, enhancing the cinematic experience at home.
S.S. Rajamouli emphasizes the importance of experiencing movies authentically, stating that BRAVIA TVs allow viewers to engage deeply with the magic of cinema from their living rooms. With superior picture and sound quality, Sony’s products aim to bring filmmakers’ visions to life and create a cinematic atmosphere in every home.
BRAVIA TVs and Theatre Bars
Sony has released its new BRAVIA 9, 8, 7, and 3 series, designed to replicate the magic of cinema. The flagship BRAVIA 9 series features Backlit MasterDrive, high peak luminance, and natural colors, offering an exceptionally realistic viewing experience.
Alongside the BRAVIA Theatre Bar 8, BRAVIA Theatre Bar 9, and BRAVIA Theatre Quad, users can enjoy unprecedented cinematic sound and picture quality at home. Sony has also revamped its marketing strategy to improve brand recognition, introducing new marketing names along with model names.
Promotional Offers
Sony India is currently offering various promotions for its BRAVIA products:
- A three-year comprehensive warranty on select BRAVIA televisions.
- Instant cashback of up to Rs. 25,000.
- One free EMI on selected BRAVIA TVs.
- A combined EMI scheme for televisions and soundbars starting at Rs. 2,995.
- Discounts of up to Rs. 64,990 on select BRAVIA TV and soundbar combos.
With a strong product lineup and Rajamouli’s endorsement, Sony aims to solidify its position as a leader in the premium television market in India.
Speaking about the initiative, S.S. Rajamouli, acclaimed filmmaker, said,
I fully support Sony’s ‘Cinema is Coming Home’ concept, as it aligns perfectly with my vision as a filmmaker. This concept transforms the home viewing experience, allowing audiences to immerse themselves in the true essence of cinema.
With the new BRAVIA series, viewers can enjoy exceptional picture quality and immersive sound, turning their living rooms into a true cinematic haven. It’s not just about watching a film; it’s about experiencing the magic and emotion of storytelling from the comfort of home.
Talking about the partnership, Sunil Nayyar, Managing Director of Sony India, said,
With ‘Cinema is Coming Home,’ we are bringing the filmmaker’s vision to life in the most authentic way possible. Our BRAVIA products are crafted to deliver the ultimate cinema experience, merging stunning picture quality with immersive sound that resonates with the hearts of movie enthusiasts. I firmly believe that Mr. S.S. Rajamouli is the ideal person to effectively convey Sony’s ‘Cinema is Coming Home’ concept to our customers.