Amazon India is back with its #AapkeHittMeJaari digital campaign to protect & empower its customers against the rising cyber frauds, hiring rackets and phishing during the Great Indian Festival. The campaign reinforces the importances of online safety alongside joy of celebration.
The four-part digital series sheds light on common scams like phishing, OTP frauds, lottery scams, and hiring rackets. Relatable scenarios, such as modern dating, office meetings, and festive shopping, highlight the importance of verifying requests and avoiding sharing sensitive information like CVV or OTP numbers.
By encouraging customers to scrutinize URLs, email headers, and identify impersonators, Amazon aims to foster informed decision-making and create a secure online shopping environment. The campaign reinforces the idea that staying safe online is just as important as the festive joy itself.
This revised version effectively conveys the campaign’s message while maintaining a clear and engaging tone.