Polaroid, the renowned instant camera brand, has officially entered the Indian market through a partnership with Luxury Personified.
The company has long appealed to Indian consumers by combining retro charm with modern technology, particularly attracting photography enthusiasts and young people drawn to physical prints and nostalgia.
In the announcement, Polaroid emphasized its position in the fast-growing instant photography market, focusing on the unique appeal of printed photos in today’s digital age.
Speaking about the collaboration, Kush Malik, Partner at Luxury Personified, highlighted the fusion of Polaroid’s expertise in imaging with cutting-edge innovation. He stated that this partnership will deliver “exceptional experiences” for both professionals and casual storytellers.
Malik further emphasized that this collaboration opens up opportunities for “creative collaboration and innovation,” pushing the boundaries of how we capture and share visual stories.
Product Offerings
Polaroid’s product range in India includes several instant cameras, such as the Polaroid I-2, Polaroid Now Generation 2, Polaroid Go Generation 2, and Polaroid Now Plus Generation 2.
These models feature autofocus, double exposure capabilities, and eco-friendly designs, making them suitable for both hobbyists and professionals.
Availability
Polaroid products will be available on various Indian e-commerce platforms, including Amazon India, Flipkart, imaging stores, LFRs, and speciality shops.
Speaking about the expansion in India, Monica Tsang, Vice President of Polaroid Asia-Pacific, stated,
We are excited to grow our brand presence in India, a market that represents creativity and innovation. Our collaboration with Luxury Personified signifies an exciting new chapter for Polaroid as we strive to set new milestones in the instant photography industry. Together, we aim to inspire a new generation of photographers and storytellers through our unique combination of brand heritage and modern technology.