Hisense India is set to strengthen its Air conditioners and home appliances market. For this purpose, the company has strategically partnered with EPACK Durable Limited (EDL), one of India’s prominent contract manufacturers.
Through this partnership, EPACK Durable will set up an advanced dedicated manufacturing facility in India to produce Hisense’s range of air conditioners and home appliances using Hisense’s proprietary technology and designs.
EPACK Durable is set to invest in a new manufacturing facility in Sricity (Andhra Pradesh) with a capacity of 1.0 million RACs by Financial Year 27-28, with initial production set to begin in June 2025.
Meantime, EDL will rely on its existing facility to manufacture critical RAC components, small domestic appliances, and some models of washing machines. Hisense is also looking to export the goods produced in India. This partnership is likely to garner additional revenue of approximately USD 1 billion over the next 5 years for EPACK Durable and its subsidiary.
Regarding the matter, Steven Li, Managing Director of Hisense India, said,
We are very thrilled to join forces with EPACK, a company that shares our dedication to excellence and innovation. This partnership will not only enhance our manufacturing capabilities but also allow us to focus on what we do best: creating outstanding products that resonate with Indian consumers.
Pankaj Rana, CEO of Hisense India, said,
Hisense is committed to delivering premium quality and smart products with state-of-the-art design to our customers. This partnership with EPACK Durable combines Hisense’s technological expertise with EPACK’s manufacturing capabilities. Through this alliance, we aim to achieve a leadership position in the Indian consumer durables market and expand our presence in strategic global markets.
Ajay DD Singhania, Managing Director & CEO of EPACK Durable Limited said,
This collaboration with Hisense opens new opportunities for growth in both domestic and international markets. With our combined strengths, we are poised to redefine excellence in the home appliance industry.
Laxmi Pat Bothra, Director of EPACK Durable Limited said,
Our agreement with Hisense is a significant milestone. By leveraging advanced technologies and innovative designs, we aim to deliver exceptional value to our customers and set new benchmarks in quality and efficiency within the home appliance sector.