SHARP Business Systems India Pvt. Ltd has introduced its PureFit series of air purifiers in India, which includes the models PureFit FX-S120, PureFit FP-S42M-L, and PureFit FP-S40M-T/W.
SHARP PureFit Series
Each purifier is equipped with SHARP’s Plasmacluster technology, which uses positive and negative ions to eliminate airborne pollutants, allergens, and odors.
These air purifiers utilize Coanda Airflow Technology for consistent air distribution throughout the room, ensuring uniform air quality. The FX-S120 model features an Electrostatic HEPA Filter that captures 99% of particles as small as 0.02 microns and an Activated Carbon Filter to reduce household odors.
Both the FX-S120 and FP-S42M-L models include AIoT capabilities, enabling remote control via mobile devices. They are equipped with smart sensors that monitor air quality, humidity, light, and temperature. Users can choose from six operational modes, including a Quiet Mode for undisturbed sleep.
PureWave Series Semi-Automatic Washing Machines
In line with the ‘Make in India’ initiative, SHARP also launched the PureWave series of semi-automatic washing machines: PureWave, PureWave Plus, and PureWave Ultra.
These washing machines incorporate Japan’s 7 Shield technology for durability, Quadroniq Pulsators for thorough cleaning, HydroBlast technology for stain removal, and Wave Dry Ring technology for effective drying. They feature user-friendly elements such as Toughened Glass, a Soft-Close Lid, and a Hydro Shield Panel.
Features and Specifications of Air Purifiers:
- Plasmacluster Technology: Utilizes positive and negative ions to neutralize airborne contaminants.
- Coanda Airflow Technology: Ensures even air distribution in rooms.
- Triple Filtration System: Comprises Electrostatic HEPA, Activated Carbon, and Fine Mesh Pre-Filters.
- AIoT Connectivity: Allows remote operation via mobile app and can manage up to 30 units.
- Quiet Mode: Operates silently during sleep hours.
- Smart Sensors: Monitor room conditions, including light, odor, humidity, temperature, and PM2.5 levels.
Single Door and Double Door Refrigerators
SHARP also introduced a range of Single Door and Double Door refrigerators, combining modern design with advanced features such as Toughened Glass Shelves and Stabiliser-Free Operation.
Both the washing machines and refrigerators include Japan’s 7 Shield protection technology.
Festive Campaign
As part of a festive campaign, customers purchasing any SHARP product will receive exclusive gifts from the Kitchen Appliances range. Additionally, the Mega Reward promotion includes 15 winners of Gold vouchers worth Rs. 10,000 each, and two couples can win round-trip flight tickets to Bali.
Price and Availability
- PureFit FX-S120: Rs. 51,999
- PureFit FP-S42M-L: Rs. 24,990
- PureFit FP-S40M-T/W: Rs. 19,990
- Semi-Automatic Washing Machines: Starting at Rs. 9,500
- Refrigerators: Starting at Rs. 14,990
The PureFit series air purifiers and the washing machines and refrigerators are available at major electronics stores and e-commerce platforms.
Speaking about the launch, Mr. Osamu Narita, Managing Director of SHARP Business Systems India Private Limited, expressed his enthusiasm, saying,
We are dedicated to our ‘Make in India’ initiatives and are thrilled to introduce our range of air purifiers, semi-automatic washing machines, and refrigerators. By integrating advanced technology from Japan, we aim to provide products that enhance our customers’ daily lives.
Our commitment to manufacturing in India will continue, and we will keep surprising our customers with stylish designs and top-notch technology that aligns with their lifestyles, allowing them to lead better lives. As SHARP India celebrates 25 years next year, our focus will also expand towards health and well-being.
Commenting on the launch, Mr. Mimoh Jain, Vice President of SHARP Appliances Division, stated,
At SHARP, we are committed to continuous innovation and providing solutions that address the evolving needs of modern households.
The PureFit series of air purifiers, along with our new washing machines and refrigerators, demonstrate our dedication to enhancing the lifestyle, convenience, and overall well-being of Indian consumers.
Additionally, we are expanding our focus on health with the introduction of our Pure Sip series of RO + UV water purifiers and sippers featuring the Nanoflux cartridge and internationally recognized UFM technology.