Elista has announced its ambitious expansion plans, targeting Rs. 1,500 crore in revenue by 2026. Established during the pandemic in 2020, Elista has quickly grown from a startup into an internationally recognized brand.
Entry into Tanzania and Beyond
Now present in over 18 countries, the company aims to continue expanding with a focus on new and emerging markets. Elista’s recent entry into Tanzania marks a significant milestone in its East African strategy.
This move demonstrates the brand’s commitment to bringing advanced technology to diverse markets, especially in East Africa. Following successful entries into the UAE, Africa, CIS, and parts of Asia, Elista has proven its adaptability in various regions.
Expanding Product Range and Localization
Since debuting internationally in the UAE in 2022, Elista has expanded its product lineup. Initially focused on Smart TVs, the brand now offers a range of products, including washing machines, air conditioners, coolers, and IT accessories.
Elista has also introduced tailored products such as water dispensers and batteries to meet regional demands. This localization approach highlights Elista’s commitment to delivering customer satisfaction across global markets.
Strategic Growth and Revenue Goals
Elista plans to expand into over 35 countries in the next two years, balancing both domestic and international growth. The company projects Rs. 500 crore in revenue from the Indian market, with the remainder expected from international sales.
This growth strategy aligns with Elista’s vision to lead the consumer electronics industry while supporting India’s ‘Atmanirbhar Bharat’ initiative.
Manufacturing and the ‘Making in India for the World’ Vision
As part of its expansion, Elista is investing in a new manufacturing facility designed to produce 1 million Smart TVs and 1 million computer monitors annually.
This facility will enhance Elista’s production capabilities and reinforce the company’s ‘Making in India for the World’ vision, ensuring high standards of quality and production efficiency.
Commitment to Sustainability and Customer Trust
Elista’s growth strategy also emphasizes sustainability and energy-efficient technology. With a strong focus on responsible innovation and customer loyalty, Elista has established itself as a dependable global brand.
By prioritizing after-sales support and customer satisfaction, Elista is well on its way to becoming a household name worldwide, empowering consumers and enriching lives through technology.
Speaking about the company’s expansion, Saket Gaurav, Chairman at Elista, said,
Our entry into Tanzania and other global markets showcases Elista’s commitment to innovation and our vision of making technology accessible worldwide. From navigating the challenges of our pandemic-era launch to establishing our current international presence, our journey reflects resilience and adaptability.
Our goal has always been to deliver high-quality, affordable technology to consumers globally. With a target of Rs 1,500 crore in revenue by 2026, we will harness our strengths in innovation, affordability, and local manufacturing to achieve this.