Lava launched the AGNI 3 smartphone in India last month. Today, the company has announced that it has seen resounding success with a staggering 200% growth during its launch week and a threefold increase in volume compared to its predecessor, the AGNI 2.
Lava says that its success is attributed to a powerful 360-degree marketing campaign launched on September 24th. This comprehensive strategy encompassed high-impact print advertisements, strategic digital media placements, prominent airport branding, and collaborations with influential figures, said the company.
Over the two-week campaign period, Lava said that it successfully engaged over 118 million people, resulting in more than 1.5 million searches across various platforms.
Between October 4th and October 8th, the AGNI 3 was met with an overwhelmingly positive response, fueled by a high-impact launch event and strategic promotional activities, said the company. It added that the campaign saw a reach of over 29 million, generating more than 70 million ad impressions, and amassing over 41 million video views.
Upcoming Lava phones
Lava is gearing up for the YUVA 4 with HD+ display and a large battery priced under Rs. 10,000, and the company says that it will not compromise on style and functionality.
The Lava YUVA 2 5G that will launch later this November will also be priced under Rs. 10,000 and promises excellent performance and a range of exciting features.
The Lava Blaze DUO 5G that will also launch later this November first for the retail market will feature dual-display that include a secondary AMOLED rear display and will be priced in Rs. 20,000 range.