Vi today announced a major achievement as part of its ‘Be Someone’s We’ campaign: the successful completion of its goal to add 100 towers every hour, advancing its network expansion across India. This milestone follows the company’s recent successful FPO and reflects its commitment to rapidly increasing network infrastructure.
Network Expansion: 100 Towers Every Hour
Vi’s ‘Be Someone’s We’ campaign underscores its commitment to delivering high-speed, reliable connectivity by adding 100 towers every hour, based on the average network site additions from July 30, 2024, to September 30, 2024.
The campaign emphasizes the power of human connection, focusing on reaching out and supporting others, embodying the message of “Someone’s We from wherever you may be.”
TV Commercials Highlight Network Strength
The campaign includes two new TV commercials that showcase the expanded network’s impact in both urban and remote areas.
One of the films features a young girl organizing a birthday celebration for her sister via video call in an underground metro. As fellow passengers join the celebration, the scene underscores Vi’s ability to enable connections even in spaces with unreliable signals, such as metro stations and remote regions.
This reflects Vi’s commitment to providing seamless connectivity and fostering shared experiences, no matter the terrain. Vi believes that a telecom network should foster connections and bring joy, especially in an era where digital interactions often feel disconnected.
The campaign, which launched on November 22, is being promoted through TV, digital platforms, and other media.
Speaking on the campaign, Avneesh Khosla, CMO, Vi, said,
‘Be Someone’s We’ highlights the power of connections. Adding 100 towers every hour demonstrates our dedication to providing reliable connectivity, ensuring people stay connected and come together for their loved ones in meaningful ways that make a lasting impact.
Commenting on the campaign, Rohit Dubey, ECD, Ogilvy, said,
Creating ‘Be Someone’s ‘We’, From Wherever You May Be’ was a delicate balance between appealing to both heart and mind. The promise of 100 Towers Every Hour needed to be seamlessly integrated into the brand’s philosophy, guiding every decision we made.
This heartfelt moment, set in one of the most challenging areas for telecom networks, reflects Vi’s commitment to connectivity. We hope this initiative enhances the consumer’s network experience and makes a meaningful impact.