Streambox Media, co-founded by Anuj Gandhi and supported by Micromax Informatics, Nikhil Kamath, and Stride Ventures, has launched Dor, India’s first subscription-based television service.
According to the company, Dor aims to enhance the entertainment experience in Indian households by providing seamless access to content at home and on the go. It integrates a 4K QLED TV with OTT platforms, live channels, gaming, and news, all under a single subscription.
Powered by the indigenously developed Dor TV OS, it simplifies the viewing experience by eliminating the need for multiple apps or devices, offering a cost-effective plan that combines hardware, content, and software updates.
Flexible Subscription Model
The 43-inch QLED TV offers 4K Ultra HD resolution, Dolby Audio, and a solar-powered remote. It also includes a companion app and integrated Dor OS, which consolidates over 24 OTT apps and 300+ live channels into one subscription.
The TV features 40W speakers, voice search, and a solar-powered remote with a 110mAh rechargeable solar cell. The remote charges through both indoor and outdoor lighting, eliminating the need for batteries. The TV comes with a four-year warranty and offers product upgrade options.
Features of Dor TV OS
- Customizable home screen layouts and color schemes
- Seamless integration with popular streaming services
- Built-in voice assistant for search and control
- Multi-user profiles for personalized recommendations
- Parental controls and enhanced security
- Optimized performance and power management
Quick Specifications: Dor 43″ 4K QLED TV
- Display: 43″ 4K QLED TV, 60Hz display
- Picture Modes: Sport, Cinema, Vivid, and more
- Audio: 40W Speakers, Dolby Audio, Down-firing
- Remote: Solar Remote Control (110 mAh rechargeable solar cell and USB Type-C cable)
- I/O Ports: 2x USB, 3x HDMI, 1x COAX, AV Input, Ethernet, and Headphone Jack
- Storage: 1.5GB RAM, 8GB Storage
- Processor: CA55x4 @ 1.1GHz
- Graphic Processor: Mali-G31 MP2 @ 800 MHz
- Other Features: Voice Search, Kids-friendly Profiles, Low Input Lag, and Game Mode
- Connectivity: Dual Band Wi-Fi, Bluetooth
- Operating System: Dor OS
- Apps: 24 OTT apps, 300+ TV Channels
- App: Dor TV Companion App
- Warranty: 4 Years
- Color: Black
Pricing and Availability
Dor TV will be available on Flipkart starting December 1st, 2024. The 43-inch TV is priced at Rs. 799 per month with an upfront activation fee of Rs. 10,799, which includes the first month’s subscription.
- After the initial month, the subscription continues at Rs. 799 per month for the following 12 months.
- After this period, users can choose from custom subscription packages starting at Rs. 299 or return the TV and receive up to Rs. 5,000.
The 55-inch and 65-inch variants are expected to launch in early 2025, according to the company.
Speaking about the new service, Rahul Sharma, Co-Founder of Micromax Informatics, said:
The home entertainment landscape is undergoing a significant transformation with the rise of subscription and leasing models. Younger audiences, particularly Gen Y and Zoomers, are now prioritizing flexibility and value, opting for renting over owning. With Dor, we are introducing a game-changer that aligns with these evolving consumer preferences.
Powered by India’s indigenously designed Dor OS, this TV subscription service showcases the potential of future-ready technology in global markets. We believe Dor is set to revolutionize the Indian entertainment ecosystem, offering a unified service that combines affordability and innovation for our customers.
Commenting on the launch, Anuj Gandhi, Founder and CEO of Streambox Media, shared his excitement:
The Indian connected TV ecosystem is rapidly evolving, with the number of connected TV households expected to double from 50 million to 100 million in the next five years. Despite this growth, fragmented services and high upfront costs remain significant barriers for many potential users. Dor addresses this challenge by integrating advanced AI technology, multiple content platforms, and the proprietary Dor OS, which offers hyper-personalization and intuitive content discovery through a subscription-based model.
As India’s first TV-as-a-service offering, Dor is positioned as a future-ready innovation, delivering exceptional value to a market with immense growth potential. We believe Dor has the potential to become an essential service for consumers, which is why we are offering a 4-year warranty along with security and software upgrades. We are here to make a meaningful impact.