Vi has introduced a new AI and ML-powered spam management solution to protect its users from spam. This proactive solution automatically detects and flags potential spam messages, ensuring a secure and clutter-free mobile experience for Vi users. Since its initial testing phase, the solution has successfully flagged over 24 million spam messages, said the company.
With the rise of spam messages, often used as a gateway to fraud, Vi’s Spam SMS solution safeguards customers by identifying and managing unsolicited and potentially harmful text in real-time.
Vi is actively developing solutions to combat spam across various channels, including voice calls. This commitment aims to protect users from unsolicited communication.
In addition to its new AI-powered spam management solution, Vi employs several measures:
- Simplified spam reporting: The mobile app allows for easy reporting of spam SMS by automatically capturing content, sender details, and date.
- Whitelisting trusted brands: URLs in messages from recognized brands are whitelisted to prevent accidental blocking.
- UCC detection: Vi analyzes call patterns to identify and limit bulk calls, preventing potential abuse.
- Customer education: Regular awareness campaigns educate users on identifying phishing attempts, reporting spam, and exercising caution.
Vi’s new spam solution uses advanced technology to protect its customers from unwanted and harmful messages:
- Real-time analysis: AI algorithms constantly analyze incoming messages, identifying potential threats like fraudulent links, unauthorized promotions, and identity theft attempts. This allows for immediate action against suspicious activity.
- Pattern recognition: The system learns from incoming data, recognizing patterns in phishing links, sender details, and common spam phrases to improve its detection capabilities.
- Spam tagging: Suspicious messages are tagged as “Suspected Spam,” providing an instant warning and helping you make informed decisions about your interactions.
- Continuous improvement: The system uses machine learning to adapt to new spam trends, ensuring ongoing protection against emerging threats.
Benefits for Customers
- Enhanced safety: By flagging potentially harmful messages, the service protects you from phishing and scams.
- Seamless integration: This protection is automatic and requires no setup, app installation, or payment.
Regarding this, Jagbir Singh, CTO, Vodafone Idea Limited, said:
As more customers embrace digital communication, we recognize the growing threat posed by SMS based spams and potential scam attempts. Our AI-powered spam detection technology reinforces our commitment to customer safety by delivering proactive, real-time protection. Vi is focused on staying ahead of these threats and empowering customers with information to make their mobile experience safer.