LG is teaming up with creative powerhouse will.i.am to launch a new line of audio products called “xboom by will.i.am.” This collaboration fuses LG’s cutting-edge technology with will.i.am’s artistic vision and tech expertise, promising a completely reimagined audio experience.
will.i.am as “Experiential Architect”
will.i.am will serve as LG xboom’s “Experiential Architect,” leading the charge in product development, design, and marketing. His influence will shape xboom into a culture-forward brand with an urban aesthetic, appealing to a new generation of audiophiles.
A Fusion of Technology and Creativity
The “xboom by will.i.am” line will debut at CES 2025, featuring Bluetooth speakers and wireless earbuds. These products will showcase LG’s advanced audio technology combined with will.i.am’s signature style and sound preferences, including a dual-mode listening experience offering both energizing and relaxing soundscapes.
Design and Functionality
xboom products are designed for both aesthetics and functionality. Speakers will feature eye-catching elements like interactive lighting and convenient straps, while earbuds prioritize ergonomic comfort and superior sound quality.
RAiDiO.FYI Integration
All “xboom by will.i.am” products will integrate with will.i.am’s AI-powered platform, RAiDiO.FYI. This innovative technology transforms traditional radio into an interactive experience, allowing users to engage with their favorite content in a whole new way.
CES 2025 Launch
LG and will.i.am will officially unveil their partnership and showcase the “xboom by will.i.am” line at CES 2025 in Las Vegas.