realme has announced a significant investment of approximately INR 100 crore to further advance quad-curved display technology for its smartphones globally. This substantial commitment underscores realme’s dedication to delivering cutting-edge technology and unparalleled user experiences to its customers.
This investment comes as realme sets a new benchmark in display technology with the launch of the realme 14 Pro series 5G. The realme 14 Pro series showcases a revolutionary bezel-less quad-curve design, pushing the boundaries of smartphone aesthetics and functionality.
Redefining the Viewing Experience with the realme 14 Pro Series 5G
The realme 14 Pro series 5G stands at the forefront of this display innovation, boasting India’s slimmest bezels, measuring a mere 1.6mm on all four sides. This translates to 93.8% screen-to-body ratio, creating an almost borderless viewing experience that transforms how users interact with their content.
Every millimeter of the realme 14 Pro series 5G’s display has been meticulously optimized for an unparalleled visual experience, said the company. From the precision-engineered bezels to advanced eye protection features, every element is designed to enhance the user’s interaction with their digital world, it added.
A Strategic Investment for Future Innovation
realme’s INR 100 crore investment will be strategically focused on the research and development of advanced display manufacturing techniques. This focus will ensure that realme remains at the forefront of delivering premium smartphone experiences. By combining groundbreaking design with the latest technological advancements, realme continues to solidify its leadership position in the global smartphone market.
This investment not only reinforces realme’s commitment to pushing the boundaries of smartphone innovation but also signals a new era of immersive and engaging mobile experiences for its users.
realme already confirmed that the realme 14 Pro series will be introduced in January 2025.
Regarding this, Chase Xu, Vice President and CMO of realme, said:
At realme, our goal has always been to bring revolutionary technology to our users. With our investment in quad-curved display technology, we are poised to redefine the visual and interactive experiences our smartphones offer, setting new industry standards for innovation and design.