Elon Musk-owned social media platform X (formerly Twitter) has announced a price increase for its X Premium+ subscription across multiple regions globally. The new pricing reflects a rise of approximately 35-40%, aimed at enhancing payouts for creators on the platform.
Reasons for the Price Increase
The company has shared that the new pricing reflects several upgrades to the X Premium+ experience:
- Ad-Free Experience: X Premium+ is now completely ad-free, offering users an uninterrupted browsing experience.
- Additional Features: Premium+ subscribers will receive higher priority support from @Premium, gain access to new features such as Radar, and enjoy expanded limits on Grok AI models, keeping users ahead of the curve. The price hike will help fund the continuous improvement of these features.
- Supporting Creators: The updated pricing model directly contributes to X’s evolving creator program. The company has shifted its revenue-sharing approach to reward content quality and engagement, rather than relying solely on ad views. This change aims to establish a more equitable system where creator earnings are tied to the value they bring to X, not just ad impressions.
Pricing Changes and Effective Date
The price adjustment came into effect from December 21, 2024.
- New Subscribers: Starting from this date, new subscribers will be charged the updated price.
- Existing Subscribers: For existing subscribers, the new price will apply when their next billing cycle begins after January 20, 2025. If your billing cycle starts before this date, you will be charged at the current rate.
Pricing in India
- X Premium+ users will now pay Rs. 1,750 per month, up from Rs. 1,300.
- The annual subscription price has also increased from Rs. 13,600 to Rs. 18,300.
For further details, users can visit the company’s official website to view the full pricing table. It is important to note that the basic X and X Premium subscription tiers remain unaffected by the price increase.